MITSUBISHI Motors Philippines Corporation (MMPC) announced a change in leadership at a ceremony held at the Shangrila The Fort. Outgoing President and CEO Takeshi Hara formally passed the responsibilities to incoming President and CEO Ritsu Imaeda. The transition comes as the Philippine automotive market continues to show signs of recovery following the disruptions of the global pandemic.
Hara, who led MMPC for the past three years, highlighted the company’s accomplishments despite the pandemic and economic uncertainties. He emphasized successful initiatives such as the “Life Made Better” and “Taralets Pinas” campaigns, which showcased Mitsubishi’s commitment to social responsibility and customer engagement. Hara thanked stakeholders for their support and credited the MMPC team’s dedication for the company’s resilience.
Ritsu Imaeda, the incoming President, possesses extensive experience across diverse international markets, including assignments in Europe, Russia, and Puerto Rico. He expressed confidence in the Philippine market’s growth potential and highlighted the country’s importance to Mitsubishi Motors’ global strategy. Imaeda acknowledged the Filipino people’s enthusiasm for Mitsubishi products and the warm reception the company has experienced.
Imaeda outlined MMPC’s future plans, including the highly anticipated launch of the Mitsubishi Xforce model — a testament to the company’s continued commitment to innovation. He emphasized the importance of customer satisfaction and called for stronger collaboration within the Mitsubishi team and its network of stakeholders to further solidify the company’s position in the Philippine market.
As MMPC enters this new chapter, the company stands poised to navigate the evolving automotive landscape. With a focus on delivering innovative products, exceptional customer experiences, and sustainable practices, Mitsubishi Motors Philippines aims to strengthen its presence and contribution to the thriving Philippine economy.
The leadership transition ceremony underscored Mitsubishi Motors’ enduring principles of corporate responsibility, integrity, and global understanding. Both Hara and Imaeda reaffirmed the company’s pledge to serve its customers and communities, enriching the lives of Filipinos.
