THE prestigious iF Design Award 2024 recognized outstanding design achievements from around the globe. Three brands, Mitsubishi Motors, Hyundai, and Geely won top tier awards in their respective categories.
Mitsubishi Motors emerged victorious with two awards. First is for the all-new Triton, its’ one-ton pickup truck, known for its robustness and global popularity, impressed the judges with its “daring expression” and “imposing look.” The functional interior prioritizes driver ease of use.
Second went to the all-new Xforce compact SUV which offers a balance of comfort, practicality, and maneuverability. The “Silky & Solid” design concept creates a stylish yet robust aesthetic, while the interior boasts a cutting-edge feel with a large display panel.
Hyundai Motor Company continued its decade-long winning streak at the iF Design Awards, taking home honors for several vehicles. The multi-awarded IONIQ 5 has a recharge with the N. This electric vehicle represents a new segment for Hyundai, blending high-performance with the brand’s Electric Global Modular Platform (E-GMP) technology. Praised as a “game-changer” and the “benchmark” for high-performance EVs, IONIQ 5 N also secured the 2024 Top Gear Car of the Year Award.
The all-new Santa Fe recently released in the Philippines also got its own trophy. The fifth-generation of this iconic mid-size SUV enhances its appeal with a class-leading, spacious interior and bold design. The longer wheelbase allows for improved third-row seating, making it a compelling option for families.
A never seen before, Santa Fe XRT Concept, designed for adventure enthusiasts, this concept car tackles challenging terrain with ease and offers versatile utility. It caters to those seeking the thrill of the outdoors.
Geely celebrated the recognition of its Yinhe E8, a pure electric sedan that stood out from nearly 11,000 entries. The award underscores Geely’s commitment to “high-value” design and its “new design paradigm.”
The Yinhe E8 integrates culture, technology, and user needs seamlessly. This flagship sedan features the world’s first mass-produced integrated luminous front face and a 45-inch 8K unbounded smart screen, prioritizing both aesthetics and functionality.
Geely’s design team embraces diversity and inclusivity, fostering innovation through the collaboration of designers from various backgrounds. This approach aligns with the company’s vision of leading the era of smart electric vehicles with a “new design paradigm.”
The iF Design Award honors design excellence across various categories. These wins by Mitsubishi Motors, Hyundai, and Geely showcase their commitment to innovation, functionality, and user experience in the automotive industry.