Monday, April 21, 2025

Luxury marquee: Major expansion through 2025 and beyond

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A new era of automotive prominence is upon the Philippines with the expansion of Asia’s premier luxury marquee. Hongqi attempts to redefine the automotive landscape as the luxury vehicle of choice for Filipinos who dare to challenge the status quo.

Since 1958, Hongqi has been synonymous with crafting vehicles that served global leaders during pivotal historical moments. To this day, Hongqi continues to unleash its star lineup worldwide.

Having been introduced to the Philippine market in 2023, the luxury brand is demonstrating its commitment to the Filipino market by expanding its dealership network. Initially establishing a flagship showroom in Bonifacio Global City (BGC), Hongqi has broadened its presence to include new locations in Manila Bay, Alabang, and Quezon City.

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This strategic growth ensures that more Filipinos have access to Hongqi’s luxury vehicles, including all-electric and internal combustion engine models.

The expansion reflects Hongqi’s “dual-power approach” and aims to meet the increasing demand for premium automobiles in the Philippines.

Spearheading Hongqi’s charge are two masterpieces: the H9, Hongqi’ lagship sedan, and the E-HS9, Hongqi’s signature all-electric SUV. Both models represent peak automotive engineering, with commanding and timeless designs that draw attention on every street. Cutting-edge technology guarantees drivers experience unrivaled comfort and control as they lead the charge toward the future.

The H9 and E-HS9 are just the beginning of a new era for Hongqi – A new bold and sustainable direction,” asserts Hongqi Philippines President Rashid Delgado.

Hongqi will expand its presence throughout 2025 and beyond. “By granting the Filipino market full access to the pinnacle of automotive luxury with new showrooms, new models, and a new direction, Hongqi dares drivers to defy standards.”

With Hongqi, Filipinos don’t just get groundbreaking vehicles with commanding designs; they seize the opportunity to express their individuality and rewrite the rules, Delgado says.

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