Kuya Kim endorses CST Tires at campaign launch

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ROAD accidents remain a leading cause of death and injuries, especially among younger people, according to the Department of Health. With the rise in motor vehicle usage and ownership, vehicular crashes continue to increase. The Department of Transportation (DOTr) emphasizes that proper road safety education can reverse this trend, potentially reducing road accidents by at least 35 percent by 2028.

CST Tires, the world’s largest manufacturer of tires, is committed to road safety and the crucial role tires play in vehicle performance. The company has launched a new initiative, the “Know Your Tire Campaign,” aimed at educating the public about tire safety and maintenance. To spearhead this effort, CST Tires has partnered with television personality Kuya Kim Atienza, a well-known advocate for road safety and a motorcycle enthusiast.

Kuya Kim Atienza, as the brand’s new ambassador, will lead the campaign by sharing vital information about tire safety. He emphasizes the importance of quality tires, stating, “Tires are the most important safety feature in four-wheel and two-wheel vehicles. They are the vehicles’ connection to the road and affect safety, braking, handling, steering, and ride quality.”

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CST Tires’ operations focus on world-class manufacturing, innovative technology, and customer satisfaction. The brand offers a seven-year warranty program to ensure tire quality and safety, catering to automotive enthusiasts seeking reliable and innovative tire options.

Christine Roque, Marketing Manager of AP Bluewhale Corporation, highlighted the synergy between CST Tires and Kuya Kim, stating, “We proudly welcome Kuya Kim Atienza as our new brand ambassador, exemplifying our commitment to performance and safety. Kuya Kim will help push CST Tire’s advocacy to raise awareness about using the right tire for your needs, tire care, and quality. We share a common goal to help keep more riders and drivers safe on all types of roads.”

In the Philippines, AP Blue Whale Corporation, the exclusive distributor of CST Tires since 2001, supports this initiative, bringing a wide range of tire options to meet the market’s specific needs.

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