HYUNDAI Motor Philippines Inc. (HMPH) is revving up the excitement for the 2024 Manila International Auto Show (MIAS) with the announcement that it will officially launch its high-performance N brand in the country. The star of the show will be the thrilling debut of the New Elantra N, a motorsport-inspired sedan that embodies the brand’s exhilarating performance philosophy.
“At Hyundai Motor Philippines, we ‘Innovate Everyday’ to bring progress to the lives of our diverse Filipino customers,” said President Dongwook Lee. “For passionate performance car enthusiasts, we’re thrilled to introduce our technology powerhouse, the N brand. Soon, ‘N-thusiasts’ will have access to groundbreaking cars born from our rolling lab, delivering outstanding driving pleasure and that unmistakable fun-to-drive factor.”
Hyundai’s N brand is rooted in the company’s deep motorsport heritage and relentless innovation. Named for Hyundai’s R&D center in Namyang, Korea, and its technical center at the legendary Ní¼rburgring in Germany.
The N brand is built on three core pillars. Agile handling for tackling any curve with precision. Performance tuned for both racetrack and daily life. Technologies honed on the track, unleashed on the road.
The “Rolling Lab” concept sees Hyundai’s engineers push the boundaries with the RM (“Racing Midship”) Project, developing and testing cutting-edge technologies. The best of these innovations then transition from race cars to high-performance production models, making N vehicles an exhilarating fusion of motorsport DNA and everyday driving excitement.
The Hyundai booth at MIAS 2024 (located at D4 in the Main Hall and the North Wing) will be a performance enthusiast’s dream. Alongside the debuting Elantra N, visitors can witness the Elantra N TCR, the 2023 winner of the TCR World Tour Drivers’ Championship.
MIAS attendees will also find Hyundai’s latest MPVs and SUVs, including the Creta, Custin, 5th-generation Santa Fe (available for test drives!), X trim of the Stargazer, Staria, and the Tucson. The brand’s award-winning EVs, the IONIQ 5 and IONIQ 6 will be on display, some sporting Hyundai Genuine Accessories available for purchase.
Throughout the four-day event, Hyundai invites attendees to enjoy complimentary treats like handcrafted beverages from Brew + Bakes and unique photos from Life4Cuts. Guests can register for test drives, including the all-new Santa Fe. Plus, Hyundai’s finance partners (BDO, BPI, EWB) will be offering exclusive cash discounts for those reserving their dream Hyundai during the show.