Honda Foundation, Inc. (HFI) alongside Honda Philippines Inc. (HPI) entered into a partnership with Tamang Ride PH, a road safety advocacy movement organized under the initiative of A Child’s Trust is Ours to Nurture (ACTION), Incorporated to run a road safety campaign nationwide.
HPI through HFI donated P1 million to Tamang Ride PH which will fund the development of the Tamang Ride App to improve road safety awareness and participation. The app will disseminate educational and advocacy materials, events, and experiential testimonials from road users. These efforts will also contribute to gathering road crash data, enhancing Honda’s existing collaboration with public institutions for this purpose.
Additionally, HPI has agreed to fully collaborate with ACTION in creating the Tamang Ride Educational module, providing expertise and funding of P980,000. The Honda Safety Driving Center (HSDC) will share Honda’s original Kids on Safety and Teen Smart programs and lead the training of trainers and pilot runs within the year.
Both Honda Cars Philippines, which distributes Honda passenger vehicles, HPI which is responsible for manufacturing and distributing motorcycles have been in the thick of promoting road safety, focusing on safe driving and riding for children and beginners. ACTION has the capability to reach the underprivileged through existing partnerships with government institutions like the Department of Social Welfare and Development. The Tamang Ride PH movement is set to launch in May 2025.
Since its establishment in 2008, HSDC has been committed to promoting the “SAFETY FOR EVERYONE” campaign globally and the “SAFETY FOR OUR FAMILY” campaign in the Philippines.
Located in Parañaque City, HSDC provides a world-class learning venue for motorcycle riders and automobile drivers to acquire a road safety mindset and necessary driving skills. HSDC partners with public and private organizations to spread and educate the community on road safety awareness, mindset, and driving proficiency, including the Students on Safety program for kids and teens.
In December 2024, Asian Honda announced Honda’s commitment to a multi-year partnership with the United Nations to improve road safety, marking a historic milestone as the first vehicle manufacturer to join the global partnership. This advances Honda’s global goal of halving traffic deaths by 2030. The HFI partnership with Tamang Ride PH marks a significant milestone in reducing road crashes and aiming for zero road crashes by 2050.