Honda kickstarts Ride Red campaign

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JMS Motocross School, founded by Jovie Saulog, one of Philippines’ motocross stars in both the national and international arena has teamed up with Honda Philippines, Inc. (HPI) to host the exclusive Honda Ride Red activity over the weekend. The event included a test ride for media and motoring content creators.

Ride Red highlighted Honda’s full off-road machines, the CRF450R, 250R, 150R, 125F Big Wheel and 125F. The motorcycles are not legal on-road and are fully decked for motocross and off-road trail action with fat knobby tires and engines and transmissions that are designed to take the punishment of an off-road race.

“Honda’s legendary success in motocross has gone from strength to strength and today’s activity pays tribute to this prestigious history. In addition, we provided this Motocross School CRF units for its students. This effort is also in preparation for the upcoming series of motocross championships in 2023,” Susumu Mitsuishi, HPI President said as he highlighted the partnership with Saulog hinting how the Ride Red campaign will also create an all-Honda off-road and motocross team while mentioning Honda’s international activities and victories.

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The CRF450R and CRF250R were used by 2022 World Champion Chase Sexton at the 2022 Motocross Grand Prix (MXGP) and by 2022 AMA Pro Motocross Champion Jett Lawrence. The CRF150R, CRF125F, and CRF125F Big Wheel are renowned for their powerful outdoor trail capability yet compact in size.

“As Honda continues to dominate in motocross globally, we’re thrilled to announce that the JMS-MOS- Honda Ride Red MX Team will be participating in the upcoming MX races in the country for 2023. This includes the Davsons Pro Motocross Series, Teves Motocross Series, other motocross races, and enduro trail races,” Mitsuishi adds.

“Honda’s Ride Red campaign will be appreciated by Motocross enthusiast having more reasons to take part in our activities— from trail rides, jamborees, riding clinics, and fun races. These experiences are exciting and something to look forward to, especially since we feature some of the country’s thrilling and must-see off-grid destinations, so Let’s Ride Red!” Jomel Jerezo, Vice-President for MC Sales and Supply Chain said. Jerzo also said that the Honda Ride Red activity is one of the growing customer events of HPI which has developed from the interest in off-road riding and competition.

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