FORD Philippines, together with Fairlane Automotive Ventures, Inc. (FAVI), kicked off the construction of its 50th dealership facility in the country in Talisay City, Cebu with a ceremonial groundbreaking event.
“The construction of Ford Talisay is yet another milestone for Ford Philippines as we build our 50th dealership facility in the country, which is a testament to the growing preference for the Ford brand nationwide,” shares PK Umashankar, managing director, Ford Philippines.
With a total floor area of 1,397 square meters that can accommodate a 6-car showroom display and 12 service bays, the new Ford Talisay signifies the expansion of the brand in Cebu to cater to the growing demand for automotive products and services in the province.
“This is in line with our commitment to expand our reach to new customers in the province of Cebu and in the greater Visayas region and give them access to our segment-defining vehicles and after-sales services.”