FORD Philippines continues to build on its momentum and remains committed to delivering top-quality vehicles, innovative services, and exceptional customer experiences to the Filipino motoring public.
In 2023, Ford Philippines achieved a significant milestone by surpassing the 30,000 sales mark, a feat not accomplished in six years. This marks Ford’s third-highest full-year retail sales achievement in the last decade.
The full-year sales figures showed robust growth, reaching 31,320 units, reflecting a 27 percent increase. This impressive performance was largely attributed to the popularity of the Next-Gen Ford vehicle lineup, which includes the Ranger, Territory, and Everest models.
The Ranger emerged as the top-selling Ford vehicle of the year, with sales increasing by 16 percent to reach 13,234 units. Notably, it claimed the title of the best-selling 4×4 pickup truck in the country, capturing a 40 percent market share. The Ranger Raptor, launched in the first half of 2023, played a significant role in driving Ranger sales. Designed and engineered by Ford Performance, the Ranger Raptor offered high-performance off-road capabilities, advanced technology, and safety features, all while maintaining a commanding exterior and a comfortable interior.
The Territory also made a substantial contribution to Ford’s retail success, achieving sales of 9,119 units in the past year. It maintained its leadership in the small SUV segment for the fourth consecutive year, boasting a commanding 44 percent market share. The Next-Gen Territory, introduced in April at the Manila International Auto Show, showcased contemporary design, premium interiors, efficient performance, and advanced features that adhere to Ford’s global quality standards. Remarkably, it crossed the 5,000-unit sales mark within five months of its launch, pushing total Territory sales to over 25,000 units since its debut in August 2020.
The Everest, known for its blend of adventure-ready capabilities and exceptional comfort, experienced a remarkable surge in demand among Filipino customers. Full-year sales skyrocketed by 142 percent to 8,569 vehicles, solidifying its position as a popular and customer-focused SUV.
In 2023, Ford Philippines also launched various service convenience initiatives under the Ford Family Guarantee program, reinforcing its commitment to enhancing the ownership experience. These initiatives included Express Service, Pickup and Delivery, Online Service Booking, and the Service Price Calculator. Additionally, Ford offered a 5-year warranty for the Ranger, Everest, and Territory models.
To kickstart the new year, Ford Philippines introduced retail promotions aimed at providing customers with a hassle-free purchasing experience. These promotions include low monthly fees and cash discounts, available until January 31. Customers can take advantage of financing deals, such as an P18,000 low monthly fee for the Ranger Wildtrak 4×4 or P13,000 low monthly fee for the Territory Titanium. Cash discounts are also extended to Everest, Ranger, and Territory buyers, with various discounts offered based on the model chosen. Moreover, all-in low downpayment offers are available to customers.
