Daihatsu introduces new president

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Toyota Motor and Daihatsu Motor held a joint press conference to announce a new leadership structure that will see Masahiro Inoue–who currently heads Toyota’s operations in Latin America and the Caribbean–take over as Daihatsu’s next president from March 1.

The current vice president, Hiromasa Hoshika, will be joined by Toyota Motor Kyushu Vice President Masanori Kuwata, who previously also led human resources at Toyota. Keiko Yanagi, Deputy Chief Officer of Toyota’s Customer First Promotion Group, was also appointed as a director.

Current Chairman Sunao Matsubayashi and President Soichiro Okudaira will resign from their posts.

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Toyota President Koji Sato introduced incoming President Inoue, saying he “has for many years been working on structural reform of Toyota’s Latin American business, including a renewed regional management system involving Brazil and Argentina. Despite the many difficult decisions he has had to make, he is a leader who has moved reforms forward through dialogue with frontline members. Utilizing this experience, he will lead the revitalization of Daihatsu as the person responsible for on-site management.”

 

Rebuilding in the wake of certification irregularities, Daihatsu will return to its roots as a “mobility company centered on compact vehicles.” To ensure it is not overburdened beyond its capacities, the company will focus operations on minivehicles and switch its overseas business to planning, development, and production outsourced from Toyota.

Daihatsu is also withdrawing from Commercial Japan Partnership Technologies.

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