The luxury vehicle segment has long been a stronghold of European car brands, such as Audi, Bentley, BMW, Mercedes-Benz, Range Rover and Rolls-Royce, mainly because of the prestige, tradition, and recognition that these brands carry. These brands usually feature the best engineering and latest technology expected from vehicles of their caliber.
However, a new premium automotive brand, AITO, recently surpassed established European legacy brands in China’s premium New Energy Vehicle (NEV) segment. Citing a Bloomberg report released on May 19, 2025, AITO confirmed that the AITO M9 has solidified its position in the NEV market in 2024, and outpacing BMW and Mercedes-Benz. AITO stands for “adding intelligence to auto”.
New mindset
China’s automotive market is now widely regarded as one of the most demanding in the world, with buyers prioritizing innovation, performance, and value. The AITO M9, as the flagship and pioneering model in Huawei’s smart vehicle collaboration, sets a new benchmark for luxury SUVs through the precision work of 3,000 skilled engineers. Its rise to the top of NEV rankings speaks volumes of its ability to meet and exceed the high expectations of its demanding and “picky” customers.
Landing in Manila
The AITO luxury car brand has officially entered the Philippine market with the debut of the AITO M9, the flagship SUV that has already made global headlines. Now available through its exclusive distributor, QSJ Motors Philippines Inc., the AITO M9 signals the arrival of the future of driving – smarter, more advanced, and designed for those ready to embrace innovation at its peak.
“The AITO M9’s reception in China reflects a shift in consumer preference towards intelligent, high-performance NEVs,” said Jona Chiang, Marketing Director of QSJ Motors-AITO Philippines. “Chinese buyers, know what they want, and the fact that they embraced the AITO M9 so enthusiastically is a testament to its superior technology, comfort, and driving experience. Discerning Filipino NEV enthusiasts can now experience the M9, too.”
AITO M9 has redefined expectations in the luxury SUV segment. Its success in China – the world’s largest and most competitive NEV market – positions AITO as a brand to watch on the global stage.
AITO M9 can be found in the AITO EDSA Test Drive Center, the ground floor of Primex Tower, at the corner of Connecticut and EDSA, San Juan, Metro Manila.
