Nokia feature phones are back
REMEMBER those phones that you just plop into your pocket and run for 2 days without needed a recharge? Those phones carry the Nokia nameplate and have resurfaced as HMD Global announced that three new, nostalgic feature phones are now available.
“Classic Nokia heritage is combined with innovation in our feature phone portfolio. This iconic range is gaining momentum as a trusted companion for everyone’s communication needs. In the Philippines, we recognize the unceasing demand in this segment and so we bring new additions to our roster of feature phone models to provide more options for our Filipino fans,” Sancho Chak, general manager for Philippines, Hong Kong and Thailand, HMD Global said.
During the media briefing for the re-minted feature phones, Adam Ferguson, Global Head of Product Marketing at HMD Global explained how feature phones are an alternative to escape technology fatigue and the ‘always on’ culture that is promoted by smartphones.
“We found out that in many industries, these feature phones have ensured connectivity and communications, with less distractions and disruptions. For example, the hotel industry have used our feature phones so that their employees are ensured communication, and they can pay attention to the customer, instead of being on Instagram or Facebook,” Ferguson said, replying to question posed by the media.
As a leader in the $1 billion feature phone market in 2022, HMD Global’s new feature phone launches cement the Nokia phone legacy of unbeaten durability and battery life. This latest portfolio additions reaffirm HMD Global’s commitment to ensuring everyone has access to affordable and long-lasting technology in this phone category as these devices are being released at a time of anxiety for consumers as the cost of living continues to rise.
Four new phones were re-introduced. The Nokia 8210 4G, 5710 XpressAudio and 2660 Flip. The popularity of the 90s Nokia phone line-up reflects customers’ desire to return to a simpler time well timed now, as the 90s consumer culture is seeing a resurgence and resonating with customers.
Nokia 8210 4G: Reviving a style icon
Nokia 8210 4G — a new addition to the ‘Originals’ family — celebrates the iconic Nokia 8210 launched in 1999 at Paris Fashion Week. Inspired by the classic feature phone, the new Nokia 8210 4G turns heads by combining memorable design and signature durability with 4G, VoLTE capability, a large 2.8” display and intuitive user interface. Things just got so much simpler! Plus, it has weeks of standby battery like the good old days.
Nokia 5710 XpressAudio: Game-changing audio meets 21st century innovation
The Nokia 5710 XpressAudio takes what fans loved about the Nokia 5310 and makes it even better. A bigger battery, dedicated audio control keys, and a built-in wireless earbuds ramp up the audio experience to the next level and meet the needs of modern users. When not in use, earbuds are housed beneath a sleek slider on the back of the phone, so the user always know where they are and charged. That, together with loud dual speakers means fans can enjoy music privately or together with friends just like the artist intended with rich bass, clear highs, and natural vocals.
Nokia 2660 Flip: accessibility and durability in a flip phone
The flip functionality and thoughtful design of the Nokia 2660 Flip makes call handling simple by bringing the mic and earpiece closer to its user. Enhanced, confidence-boosting accessibility features mean it is loved by everyone of all ages. Its big display, hearing aid compatibility, stellar battery life, and big buttons provide a seamless experience for those who need it the most. The dedicated emergency button provides peace of mind by allowing quick contact with the loved ones. In case the unexpected happens, five contacts will be notified, so they can ensure help is on the way.
The Nokia 8210 4G in blue and red color variants, Nokia 2660 Flip in black, and the Nokia 5710 Express Audio in black and red will be available soon in all Nokia authorized resellers nationwide.
