Imaging company reports on sustainability efforts
EPSON is leveraging data to drive its sustainability initiatives in Southeast Asia, aligning with its Environmental Vision 2050 to become carbon-negative and eliminate reliance on underground resources. In FY2023, Epson established a Sustainability Task Force to guide its regional strategy, conducting a comprehensive stakeholder assessment to identify key sustainability issues.
This data-driven approach, emphasized by Regional Managing Director Siew Jin Kiat, ensures that Epson’s sustainability efforts are “methodically guided by the data we collect,” enabling accurate progress measurement and informed decision-making.
Epson has already achieved 100 percent renewable electricity across its global sites and significantly reduced emissions in Southeast Asia. Furthermore, the company is actively pursuing waste reduction initiatives, such as phasing out plastic bottles and repurposing used cartridges. Epson is also extending its sustainability commitment to its supply chain, screening new suppliers based on environmental criteria.
Siew reinforced Epson’s dedication to sustainability, stating, “At Epson, the concept of care for our habitat is a value-driven tradition embodied in our Corporate Purpose.” Through these data-driven efforts, Epson is demonstrating its commitment to a sustainable future for both the environment and society.
Ethical implications of AI explained
ADDRESSING the World Public Relations Forum in Bali, Ana Pista, founder and CEO of Ardent Communications, recently discussed the ethical implications of artificial intelligence in public relations.
Pista highlighted how AI can enhance PR practices by offering tools for real-time trend tracking, data analysis, and improved customer relationship management. She explained that AI enables PR teams to better understand public sentiment, brand perception, and key influencers, ultimately leading to more effective campaigns. However, she also acknowledged the challenges associated with AI, including navigating privacy laws and the potential for misuse in content creation.
The PR agency executive explained that Ardent Communications follows a human-first philosophy, using AI to complement, rather than replace, human judgment. She emphasized the importance of ethical AI design and application, ensuring that AI tools are not used to manipulate or deceive the public. Pista stressed ArdentComm’s adherence to privacy laws, noting that personal data is anonymized and consent is always obtained before use. She also highlighted the agency’s commitment to transparency, stating, “We highly encourage open discussions about the potential ethical dilemmas AI can present in PR to foster a responsible mindset.” This includes informing clients about the use of AI in campaigns and clearly disclosing AI-generated content.
Pista acknowledged concerns about the balance between innovation and responsibility, sharing that ArdentComm prioritizes a human-first approach to address these concerns. She concluded by emphasizing that AI should not be seen as a substitute for ethical decision-making, but rather as a tool to amplify human values in PR.
“AI is not a substitute for ethical decision-making—it’s a tool to amplify our human values,” she emphasized, urging businesses to use AI to foster trust, inclusivity, and transparency in communication.
realme is top smartphone brand in PH
realme Philippines solidifies its leading position as a smartphone brand in the Philippine market. The renowned research analyst firm International Data Corporation or IDC has recently released the sell-in data for Q3 2024.
Based on the report, realme ranks as the second smartphone brand with a total market share of 17%. The launch of the realme GT 6, realme 13 Series 5G, and realme Note 50 propels realme to a 10% year-on-year growth.
This year, realme Philippines brought smartphones that cater to different price categories with various consumer interests and preferences at the forefront.
Each smartphone mentioned above delivers impressive features to users, gaining recognition as a much-coveted product of realme in Q3 2024.
“We are incredibly grateful for the constant support that the Squad has shown us. They are one of the driving forces behind this achievement. In return, we reaffirm the Squad with our commitment to introduce more quality smartphones that incorporate cutting-edge features,” shares Jane Yan, VP for Marketing of realme Philippines.
