CHINA’S rapid deployment of 5G also has made gadget makers running to keep up. Realme X50 is the first smartphone designed to bring 5G connectivity more accessible to a broader audience in China
It boasts of a contemporary design, reliable performance and an affordable price tag, to meet the youth’s growing demand for 5G connectivity. Using Qualcomm’s Snapdragon 765G, the first 5G-integrated chipset of Qualcomm, it supports SA and NSA and 5G bands such as n1, n41, n78 and n79 while keeping access to mainstream 2G, 3G and 4G bands intact.
A huge-capacity 4,200mAh battery uses a 30W VOOC flash charging technology and has full-function NFC and dual-frequency GPS. Audio comes from dual super-linear loudspeakers with Dolby Atmos and Hi-Res. It integrates a state-of-the-art quad-camera setup comprising a 64MP main camera, a 12MP 2x telephoto lens guaranteeing 5x optical zoom and 20x hybrid zoom, an 8MP ultra-wide-angle lens of 119-degree and a 2MP ultra-macro lens. The front cameras feature a 16MP f/2.0 wide primary lens and an 8MP 105-degree ultra-wide-angle lens. For video recording, the phone packs UIS Max Mode, live bokeh capability, ultra-wide-angle framing and 960fps slow motion. It is also the first realme to feature the brand-new UI design.
Protected by Corning Gorilla Glass 5, the 6.57-inch hole-punch LCD display has a 90.48 percent screen-to-body ratio and a120Hz refresh rate. It supports Sunlight Display Technology and Dark Mode as well. The power button integrates a fingerprint sensor and comes in two colors; Glacier Silver and Polar Blue.
Realme partnered with industrial design master Naoto Fukasawa and introduced the realme X50 Master Edition, in two options, Point and Line. With its regular alignment and glass indium plating giving off a futuristic vibe, the X50 Master Edition is set to lead contemporary smartphone designs.
The smartphone brand has claimed the 7th spot among the top smartphone brands in Q3 2019 in terms of shipments, making it the fastest-growing smartphone brand in the world.
As of December 2019, it has entered 22 markets and has gained more than 25 million users. In terms of operations, the brand has reached six strategic markets — China, India, other parts of South Asia, Europe, Middle and East Africa, the Commonwealth of the Independence and Latin America. This global success can be attributed to its focus on localization efforts and an extensive understanding of local market needs and demands.
Realme expects to gain 100 percent global growth in 2020.
Locally, realme Philippines earned the favor of many Filipino consumers by disrupting multiple price segments with smartphones packing unmatched high-tier features. Attesting to this is the brand’s string of record-breaking sales and strong performance in the recent Lazada sales promotions.
For 2020, realme keeps the spirit of “Dare to Leap” in the 5G era and will continue to introduce impressive smartphones for the young generation. It plans to continue disrupting markets by introducing more 5G devices in multiple price segments.
It is now working closely with local network operators, Internet companies and app developers to boost the development of 5G and expand the market.
