HAIER recently introduced its latest product innovations at an interactive launch event at Market! Market! Mall in BGC, Taguig City. Themed “Unveiling Fresh Possibilities,” the event showcased Haier’s new range of smart refrigerators and washing machines, highlighting the brand’s ongoing dedication to innovation, efficiency, and sustainability.
The launch featured a blend of presentations, live performances, and engaging activities that captivated a diverse audience, including business partners, technology enthusiasts, and mall-goers. The program opened with a warm welcome from the event host, setting a celebratory tone for the day’s events. Attendees were first treated to a Haier brand video, followed by an electrifying ballet performance by Dance World Magnifique.
Haier Philippines’ President and CEO, Xuhong Yan, delivered opening remarks, sharing the company’s vision of redefining home living for Filipino families. A major highlight of the event was the unveiling of Haier’s new 4-Door Refrigerator and Mirror Glass Series. During the product presentation, Haier’s Product Planning Executive Director, Ms. Jennifer Samson, detailed the advanced features of these models, which include spacious interiors, enhanced energy efficiency, and smart connectivity. “Haier’s latest refrigerators are designed to elevate the modern home with style and functionality,” Ms. Samson said, as attendees explored the new products.
Attention then turned to Haier’s new washing machine lineup, introduced by the company’s Lead Product Trainer, Joshua Sia. These appliances feature eco-friendly and self-cleaning technologies, aiming to transform how households manage laundry tasks. Francis Serrato, Haier’s AC Business Unit Director, followed with a presentation on the next-generation air conditioner. Designed for smart functionality and optimized energy efficiency, the air conditioner promises unparalleled comfort for Filipino homes.
Interactive activities kept the energy high throughout the event. Attendees participated in mini-games and shared their experiences on social media using the hashtag #MoreCreationMorePossibilities. Prizes, including a personal refrigerator, added to the excitement. The program also included a media session, where Haier executives discussed the brand’s strategic initiatives and competitive edge, emphasizing its commitment to innovation and its growing presence in the Philippine market.
The event concluded with a raffle draw and an entertainment performance, leaving attendees inspired and energized. Reflecting on the event’s success, the host remarked, “Today’s launch is a testament to Haier’s dedication to bringing world-class innovations to Filipino homes.
