THE paradox of technology is undeniable. Layers of complexity has become commonplace, from devices to processes. We create increasingly complex tools to make our lives easier, yet often find ourselves wrestling with interfaces and processes that seem designed to confuse rather than clarify.
But what if the most advanced technology could actually simplify our work lives? This is what Malaya Business Insight intended to find out, in a virtual sit-down with Kissflow’s Rakesh Nandakumar, Associate Vice President for Southeast Asia.
Kissflow, a global leader in low-code/no-code platforms, is making waves in the Philippines by empowering businesses to simplify their operations and accelerate digital transformation.
But what is Kissflow? We ask him.
“It means Kissflow is based on the KISS principle: Keep It Simple and Smart. It’s based on that and ‘flow’ is what we do in the sense that we optimize workflows.
At the heart of Kissflow’s philosophy lies the concept of the “citizen developer.” Rather than relying solely on IT departments, Kissflow enables business users with little to no coding experience to create their own applications and automate workflows.
Rakesh, also the spokesperson for Kissflow, emphasizes that this is not just a technological shift but a cultural one. It’s about empowering employees to solve their own problems, streamline processes, and drive innovation from the ground up.
Kissflow’s platform is designed with simplicity in mind. Its intuitive interface and drag-and-drop functionality make it easy for even non-technical users to build powerful applications. This democratization of technology eliminates bottlenecks and allows businesses to respond to changing needs more agilely.
Rakesh highlights how AI plays a crucial role in further simplifying the development process. Kissflow’s AI can suggest relevant fields, workflows, and even auto-populate entire forms, significantly reducing the time and effort required to create custom applications.
Kissflow sees the Philippines as a prime market for its citizen development platform. Rakesh notes that Filipino workers are receptive to new technologies and eager to improve their workflows. The company already has a strong presence in the country, with over 70 customers and a growing team led by Mark Zaplan.
Kissflow aims to be the top player in the Philippines as citizen development becomes mainstream.
The company is actively building Centers of Excellence (COEs) for citizen development in various enterprises, solidifying its position as the go-to partner for businesses seeking to simplify their operations and accelerate digital transformation.
As with any technological advancement, there are concerns about automation replacing jobs. Rakesh addresses this head-on, emphasizing that Kissflow’s goal is not to eliminate jobs but to empower employees.
By automating repetitive tasks and simplifying workflows, Kissflow frees up employees to focus on more strategic and creative work.
Kissflow is leading the charge in simplifying business processes in the Philippines through citizen development. Its user-friendly platform, AI-powered capabilities, and focus on empowering employees make it a game-changer for businesses seeking to thrive in the digital age. As Rakesh puts it,
“Technology is making life easy so people can focus on what the actual work is.” And in today’s fast-paced business environment, that’s a message that resonates loud and clear.
