EastWest, one of the country’s most consumer-focused and fastest growing universal banks, proudly introduced elite gymnast and two-time Olympic gold medalist Carlos Yulo as its newest brand ambassador. The event celebrated Carlos Yulo’s historic athletic achievements and his inspiring financial journey as an EastWest client, making him the perfect embodiment of the Bank’s mission of nurturing dreams by championing sensible financial management for over thirty years.
With his exceptional rise in the field, Yulo has made a significant mark on the global stage, representing the Philippines worldwide. His dedication to his art and commitment to excellence align perfectly with EastWest’s values of pushing boundaries and striving for greatness. Just as Carlos Yulo excels as a world-class athlete, EastWest offers world-class services, always going further to empower Filipinos with the financial tools and guidance they need to achieve their dreams.
The event highlighted the distinct connection between Yulo and EastWest. From simply being a customer, he is now the face of the brand. His discipline, perseverance, and focus on the mastery of his craft, evidenced by his rigorous training, is mirrored by the Bank – persistently supporting clients’ financial journeys to ensure that they can confidently pursue their own goals.
“Carlos Yulo represents the dedication and passion that EastWest stands for. His journey from having raw potential to being a world champion reflects the same path we aim to provide for our clients–guiding them toward financial success, whether through our Priority services, consumer loans, or investment management. We believe this partnership exemplifies our service commitment–always pushing further for our clients so they can achieve their goals,” EastWest SEVP and Head of Financial Markets and Wealth Management, Rafael S. Algarra Jr., said.
Yulo’s partnership with the bank also highlights his personal journey of financial growth and empowerment. He started with basic banking products to save and pay for expenses while training and competing. As his financial capacity grew, he relied on the help of a dedicated EastWest Priority Relationship Manager to give him financial advice. With guidance, Yulo transitioned into investments, ensuring that his earnings were wisely managed, while he focused on training.
“Si EastWest po talaga has been so helpful in my journey–not just as an athlete, but also in managing my finances. Siya ang nagturosa akin about investments and how I can grow my savings para I’m financially prepared,” Yulo said.
As EastWest celebrates its 30th anniversary, their partnership with the Olympian marks another milestone. For three decades, EastWest has consistently provided its clients with personalized services that guide them through every stage of their financial journey, and clients like Yulo are proof of their commitment. While embracing innovation and adapting to the evolving needs of their clients, EastWest ensures that they never lose the human touch, balancing cutting-edge solutions with the warmth and care that have always defined their approach.
“Carlos Yulo embodies resilience, focus, and the pursuit of excellence–values EastWest has upheld for the last 30 years. As we continue to innovate and grow, we proudly welcome Carlos as a partner who not only stands for athletic success but also a commitment to smart financial growth. Together, we aim to inspire Filipinos to push their boundaries and achieve their financial dreams with EastWest by their side,” EastWest CEO Jerry Ngo said.
EastWest is a Filipino-owned universal bank and is a subsidiary of Filinvest Development Corporation (FDC), one of the country’s leading conglomerates with a diverse range of interests including real estate, banking, hospitality & tourism, infrastructure power generation, and sugar. It is not affiliated with any foreign financial institution which may bear the same name.
