Robinsons Bank (RBank) crosses another milestone this year, celebrating its Silver Anniversary — 25 years of Putting the Customer at the Heart of Service.
RBank began as a humble service-oriented bank for the Gokongwei Group, but over the years, it has fortified its vision and mission to focus on fulfilling the changing needs of the Filipino people.
RBank now rises to stand tall among other industry leaders of today, remaining competitive in developing innovative products and services that are responsive to the demands of the market.
“Our continued growth and success today are a testament of the Bank’s resilience and agile culture – which has especially been evident amid the crises we are experiencing. The bank’s growth did not stop nor slow down but rather, it accelerated its initiatives as we saw the need to create banking products and services that remain relevant to the needs of the Filipino people today,” said RBank President & CEO Elfren Antonio Sarte.
As a testament to its growing momentum, RBank continued to be recognized as the Fastest Growing Commercial Bank in the Philippines, for four consecutive years and as awarded by the Global Business Outlook and the Global Business Review Magazine.
In addition to this, its digital innovations and product developments have also caught the global eye, garnering recognitions from the Asian Banking and Finance Retail Banking awards for Service Innovation of the Year 2021 (RBank Sign Up) and Consumer Finance Product of the Year 2021 (GO!Salary Loan).
It also garnered award for having the Most Innovative Digital Banking Services from The Global Economics.
Throughout RBank’s 25 years, the Bank has been a witness to more and more Filipinos achieving their goals and dreams — from getting their first savings account to building their dream home.
Driven by commitment and passion for service, Robinsons Bank has transcended generations, a testament that RBank is more than just a bank, but a life partner. It carries its mission to be better every day to provide the best banking solutions to help customers achieve a better and brighter future.
Robinsons Bank is the financial services arm of the Gokongwei Group, one of the largest conglomerates in the Philippines.
It currently ranks 17th among universal and commercial banks in the country, with assets amounting to P176.93 billion as of December 2021.
Robinsons Bank started as a savings bank in November 1997 amid the backdrop of the Asian financial crisis. In 2002, then Robinsons Savings Bank acquired the branches of ABN Amro Savings Bank (Philippines), its licenses to operate the branches and bank deposit portfolio. This acquisition made Robinsons Savings Bank the seventh largest thrift bank during that period.
In February 2010, Robinsons Savings Bank acquired the controlling interest of the Royal Bank of Scotland (Philippines). In August of the same year, Royal Bank of Scotland (Philippines) was renamed as Robinsons Bank Corporation. Then by December, Bangko Sentral ng Pilipinas (BSP) approved the merger of Robinsons Savings Bank and Robinsons Bank Corporation, with Robinsons Bank Corporation as the surviving entity. With this merger, Robinsons Bank became the 14th largest amongst commercial banks and the 31st largest bank in the Philippine banking system at that time.
In 2012, BSP approved the bank’s move to acquire Legazpi Savings Bank (LSB). The acquisition of LSB opens up business lines and grows the target market for Robinsons Bank in the Bicol region. LSB became a wholly-owned subsidiary of Robinsons Bank.
The bank rolled out its strategic plan Roadmap 2020 in 2015, with an initial phase of capacity building. During its second phase focused in core income growth in 2016, the bank launched its Visa Debit Card which benefits its customers with convenience and better security.
By 2017, the bank oversubscribed its first Long-term Negotiable Certificates of Deposits (LTNCD) of P4.1B. The launch of the Robinsons Bank UNO and DOS Mastercard in the same year marked its entry into the credit card business, as part of its expansion of its product portfolio. With the convenience of technology and digitalization, the bank developed the Personal Online Banking (POB) Web and the POB Mobile Application for banking to be more accessible to the bank’s clients.
Through the years, Robinsons Bank has played a significant role in the banking industry, offering a wide array of innovative financial services with the convenience of modern technology. It has earned a solid measure of trust and confidence, gaining wide preference as a commercial bank with over two decades of commitment to fulfill the community’s changing needs.
Robinsons Bank continuously mounts into greater heights in making banking easier for its clients in every possible way, providing its customers a wider boutique of product and service offerings, flexible financial solutions, branch expansions, and digital improvements.
