Tuesday, September 16, 2025

Pinoy e-commerce champions join LOCAD

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Online businesses and e-commerce in the Philippines are continuously growing and predicted to hit almost $28 bilion (P1.4 trillion) by 2025, according to Bain & Company, Google, and Temasek. To fuel this growth further, seasoned Filipino e-commerce champions join forces in driving LOCAD, a cloud-based logistics company, to support more brands and merchants in their online success.

LOCAD uses the power of tech to provide all the back-end support needed by e-commerce businesses of all sizes – from warehousing and inventory management, all the way to picking and packing, and last-mile logistics. With a team of Filipinos experienced in the supply chain industry, LOCAD is confident that their tech and fulfillment services will empower more e-commerce entrepreneurs to spend less time managing logistical challenges and more time focusing on growing their business.

“I’m an online business owner myself, and I understand how a growing business can be both an exciting and exhausting experience,” shares Ray Caguin, Associate Director and the Lead for LOCAD’s Philippine Market for Sales and Business Development. Caguin brings his extensive e-commerce management and sales experience to LOCAD from top marketplace platform, Shopee.

“I believe in LOCAD’s value because I have experienced all the problems its services solve,” he said.

Lorenzo Orbeta, Growth and Market Expansion Lead, said Filipino entrepreneurs have responded positively to their product.

“It’s nice to see that we can relate to businesses and entrepreneurs when we talk about how we can help solve their current pain points –”¯one of which is how LOCAD’s affordable services help even the smaller of players in the market.”

Equipped with her experience from the leading delivery app Lalamove, Cheenah Lacanienta explains how being a Business Development Executive at LOCAD empowers her to support clients, in their goals in life – from growing their businesses to getting back more time for personal pursuits.

“I remember one of our clients, Meryll Yan of SKINNI Swim, telling us how LOCAD helped her practice her brand’s message of self-love by having more time for herself and family.

Apart from the freed-up time and excellent rates, she also raved about our ability to cater to clients like her who are particular in their packaging,” she says.

LOCAD provides an unparalleled e-commerce experience to all Filipino online entrepreneurs, whether big or small.

The e-commerce champions share how – through a digital platform called the LOCAD Control Tower – entrepreneurs can integrate all their marketplaces into one dashboard. And by doing so, they see a clearer view of their inventory and sales across multiple channels.

Taking it offline, LOCAD’s scalable warehousing and logistics solutions give entrepreneurs the flexibility of managing their business wherever they are. By providing a strong back-end infrastructure, LOCAD also ensures that an e-commerce business is future-proof.

Caguin explains that this online and offline synergy allows LOCAD to serve as a one-stop shop for warehousing, picking and packing, fulfillment, and shipping service that businesses need.

Founded in November 2020, LOCAD saw the need to champion the success of e-commerce brands by building a simple, scalable, and automated supply chain service for the market.

In less than a year, they have helped multiple brands spread across the Philippines, Australia, and their headquarters in Singapore.

For these e-commerce champions, their mission is clear: to combine their expertise and LOCAD’s fulfillment services to help Filipino entrepreneurs grow their online business.

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