Monday, September 15, 2025

GCash is top fintech brand

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GCash, the country’s number 1 mobile wallet company, is the top financial technology brand to be included in the Top 100 Brands in the Philippines, according to Campaign Asia-Pacific and Nielsen IQ. GCash is also one of Asia’s top 1,000 brands 2021.

Asia’s Top 1000 Brands is a consumer opinion survey across 14 markets in Asia-Pacific and measures brand preference in 15 product/service categories.

The leading e-wallet made it to the list while also hitting an exponential growth of 46 million users in June 2021, from 20 million users in January 2020. The app also had over 13 million log-ins per day on the GCash app, peaking at 15 million in the second quarter of 2021.

With its vision for financial inclusion for all, GCash has quickly adapted to the needs of the Filipino people by being a digital payment essential for individuals and entrepreneurs, especially during the pandemic.

The top mobile wallet company worked with the government and became its financial aid tool, disbursing over P16 billion to more than 2 million Filipinos and raising over P21 million to more than 3 million Filipinos via digital bayanihan.

“We are honored to be part of the top brands in the Philippines and in Asia. This award further inspires us to continue with our mission to empower as many Filipinos as possible by giving them access to digital financial solutions that can make their lives better and more convenient especially during this pandemic,” said Martha Sazon, President and CEO of GCash.

No other fintech brand made it to the top 50 of the prestigious list, where the ranking of GCash rose from the previous year’s 51st spot to this 24th in the country in 2021.  Among the high-ranking brands in the list are Samsung, Apple, LG, Sony, Panasonic, Nike, Nestle, Google, Colgate, and Starbucks.

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