Finance app marks 3rd year at SFF

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For the third consecutive year, GCash, the leading finance super app in the Philippines, returns to the prestigious Singapore Fintech Festival (SFF) to showcase its commitment to driving financial inclusion and innovation on a global scale.

As the world’s largest fintech event, SFF gathers top innovators, policymakers, and leaders in finance and technology to provide a platform to exchange insights, showcase the latest technological advancements, and redefine the future of finance.

By participating in SFF 2024, GCash reaffirms its mission to make financial inclusion a reality for all, utilizing digital finance to remove barriers for underserved communities in the Philippines and beyond.

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Leading GCash’s representation at SFF 2024 was its president and CEO Martha Sazon who took the festival’s main stage in a keynote session titled “Safeguarding the Economy’s Backbone: Accelerating Global SME Financing through Digital Services.”

Sazon joined an influential panel of global leaders, including Amazon VP of payments for emerging markets Mahendra Nerurkar, Ant International president Doug Feagin, and governor of the National Bank of Cambodia H.E. Dr. Serey Chea, to discuss how digital solutions can break down barriers for SMEs, driving sustainable economic growth worldwide.

True to its mission, GCash aims to bring financial services to unbanked and underbanked populations through its digital wallet and mobile-based solutions.

At SFF, GCash highlighted its latest product offerings and insights into the potential of technology to create lasting change.

This year’s gathering dived deep into innovations around AI and quantum computing, exploring their transformative potential to revolutionize financial services and drive inclusive economic growth.

SFF 2024’s agenda also focused on themes including responsible digital asset development, next-generation transaction systems, green finance, and climate tech.

Previously, SFF welcomed over 66,000 participants, including representatives from 530 government organizations and nearly 1,000 speakers and exhibitors.

Through active engagement with global policymakers and fintech leaders, GCash remains at the forefront of building a financially inclusive future, addressing the evolving needs of communities, and pushing the boundaries of what’s possible in fintech.

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