The month of May is a time to celebrate the women who play a vital role in the family. It is also when consumer spending seasonally increases because of Mother’s Day.
In the Philippines, Filipinos dip into their pockets on Mother’s Day more than in other occasions.
A quick scan of the Mother’s Day marketing promotions among credit card issuers would indicate that competition is feverish during this special occasion, said Aylwin Herminia P. Tamayo, Senior Vice President and Credit Cards Business Head of EastWest.
“This is why on Mother’s Day and the entire month of May, EastWest is ramping up its promo offerings as we know this occasion is very important to the Filipino culture, being a sentimental and generally matriarchal society. Our mothers deserve being pampered on this special day and the whole month of May” she said.
