Cebuana Lhuillier, the country’s largest and leading micro-financial services provider, is redefining the way companies recognize excellence through its premium product offering: Cebuana Gold Bar.
Originally launched to make gold more accessible to Filipinos, this initiative now empowers corporate partners to create bespoke gold bars—a prestigious solution for rewards, incentives, retirement tokens, and executive gifting.
By blending precision craftsmanship, advanced minting technology, and a deep understanding of brand storytelling, Cebuana Gold Bar offers more than a keepsake—it creates a legacy piece that delivers both emotional impact and intrinsic value.
“Gold has always symbolized value, permanence, and prestige. With Cebuana Gold Bar, we help brands express these ideals through personalized designs that reflect their identity,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. “This is not just gifting—it’s about honoring milestones with pieces that carry meaning, worth, and lasting impression.”
Why Personalized Gold Works for Business
Cebuana Gold Bar offers a unique way to celebrate success, reward loyalty, and strengthen relationships through personalized gold that makes an impact.
Top corporations have already turned to Cebuana Gold Bar to elevate their recognition efforts. Solaire Resort & Casino commissioned engraved collector’s gold bars that matched their luxury brand.
FWD Insurance, meanwhile, rewarded loyalty with customized gold bars that doubled as investment assets.
Watsons, Maynilad, SunWest, TORM, and SunJewel utilized personalized gold to mark key achievements and promote brand affinity.
Each bar is meticulously crafted to meet the highest standards in purity, finish, and design. Businesses can select from various shapes, sizes, and engraving options, with Cebuana’s expert team guiding every step of the customization process.
“Through Cebuana Gold Bar, we extend our mission of helping Filipinos grow and protect their wealth to businesses, offering a reward solution that is timeless, valuable, and truly meaningful,” Lhuillier said.
