BPI AIA Life Assurance Corporation (BPI AIA), a strategic joint venture between Bank of the Philippine Islands and AIA Philippines, announced its achievement as the leading bancassurance company in the Philippines based on New Business Annualized Premium Equivalent (NBAPE), according to the official data from the Insurance Commission as of December 31, 2024.
This accomplishment coincides with BPI AIA receiving the prestigious World Finance Award for Best Life Insurance Company in the Philippines for the seventh consecutive year.
The company also ranked second in net income and fourth overall in the industry, further solidifying its position as a leading player in the Philippine insurance market.
“We are incredibly proud to regain our position as the top-ranked bancassurance company in the Philippines and to receive this accolade yet again from World Finance,” said Karen Custodia, Chief Executive Officer of BPI AIA.
“2024 was a year of both challenges and significant wins for the BPI AIA team. We navigated a highly competitive landscape and emerged stronger, driven by our unwavering purpose to build a better everyday life and future for all Filipinos.”
BPI AIA’s success in 2024 was fueled by several key factors. The company launched three innovative products—Future Ready, Wealth Advantage, and Aspire Premier—which resonated strongly with customers and significantly contributed to sales performance. BPI AIA’s dedicated and highly trained sales force played a crucial role in reaching customers and providing tailored financial solutions.
