The Bank Marketing Association of the Philippines (BMAP) is set to celebrate its golden anniversary this year with the theme “BMAP@50: Tradition to Transformation,” which reflects on the significant milestones and achievements of BMAP through the years but also sets the stage for a future where it continues to lead the way in driving innovation in the banking sector.
Since 1974, BMAP has been at the forefront to promote and elevate the practice of bank marketing in the country that influences guidelines and actions on pertinent industry matters and continues to effectively serve as the voice on issues and events affecting the banking industry, consumer interests and protection.
BMAP, the Bangko Sentral ng Pilipinas (BSP) and other industry associations jointlypromote financial education and inclusion, consumer protection, cybersecurity through various programs such as the Banking Code for Consumer Protection, Project BSP Reaches Out (Project BRO), Banking On Your Future (BOYF), BSP Annual Financial Education Expo, coin recirculation programs, Check-Protect-Report (CPR) cyber hygiene campaign, biennial BMAP Bank Marketing Awards, among others.
“We acknowledge the rich history and traditions that have defined BMAP while embracing the need for adaptation and continuous innovation to meet the challenges and opportunities of the future in the banking industry. BMAP will remain at the forefront in providing innovation to the banking industry from the learnings in the past and the strong membership of leading banks that will drive the financial growth of the country,” said Mai Gacilo Sangalang, BMAP President.
Along with its mission to continuously elevate the bank marketing practices, BMAP also seeks to develop, support, and implement educational programs geared towards the advancement of the professional skills and abilities of those engaged in brand management, marketing and communication.
To achieve these objectives and as key activities to celebrate the milestone, BMAP is organizing its first-ever Bank Marketing Summit and Anniversary Dinner Reception in August.
“We are excited to bring together thought leaders anddistinguished speakers that have defied conventionsthrough innovative, transformativestrategies to advance and future-proof the marketing and communication approaches. The Bank Marketing Summit isa learning and networking opportunity that is hard to pass up so I hope more brand managers, marketers and communicators will take advantage and participate. Continuous learning is critical to a dynamic banking industry that is responsive to the fast-evolving needs and increasing expectations of our clients,” Sangalang added.
Summit participants will understand current marketing landscape and trends, learn about the latest market research tools, make better decisions on media spend, optimize the customer journey, issue and crisis management, get tips on building media relations, and know how sustainability is changing the way financial institutions operate for a sustainable growth and development for the country.
