BPI Direct BanKo, Inc., A Savings Bank (BanKo),the microfinance arm of the Bank of the Philippine Islands (BPI), renews its partnership with award-winning actress and youth icon Kathryn Bernardo.
The partnership marks a reaffirmation of BanKo and Kathryn’s shared commitment to promoting financial inclusion among self-employed microentrepreneurs (SEMEs), underserved communities, and even young professionals across the country.
It also reinforces BanKo’s mission to be “maaasahan, malalapitan, at mapagkakatiwalaan,” a trusted financial partner for Filipinos seeking accessible financial solutions to support their businesses, grow their savings, or access safe and convenient credit options.
“Renewing our partnership with Kathryn reflects our commitment to building trust and deepening our connection with our clients through relatable and meaningful collaborations,” said Rod Mabiasen, Jr., BanKo President.
“Kathryn embodies the values we stand for—maaasahan, malalapitan, at mapagkakatiwalaan. Her genuine connection with the masang Pilipino makes her an ideal ambassador as we continue championing financial empowerment and inclusion,” Mabiasen added.
Since the beginning of their collaboration, Kathryn has played an essential role in humanizing the BanKo brand. Her approachable personality and credibility have helped the bank connect with more communities nationwide, strengthening its position as a dependable financial partner for the everyday Filipino.
