AIA Philippines, the local arm of Hong Kong-based insurer AIA and formerly Philam Life, has earned bronze at the Asia-Pacific Tambuli Awards for its “Hope for the Breast” initiative under the Builders of Society: Advocacy category. Rolled out across San Juan City, Pasig City, and Quezon City last year, the program champions breast cancer awareness, early screening, and affordable protection for Filipino women in underserved communities.
The award underscores the urgent need for inclusive healthcare, as breast cancer remains the most common cancer among Filipino women, making up 17.5 percent of new cases, with most detected only in the later stages.
AIA Philippines’ Hope for the Breast makes early detection possible through the Hope Mobi Clinic, a clinic-on-wheels developed with The Medical City,which brings free mammography screenings and treatment straight to Filipino women.
Mammograms can cost up to P8,000 without PhilHealth coverage, but through the program, these are provided for free. In 2024 alone, Hope Mobi Clinic screened over 1,000 women, surpassing its goal and identifying three early-stage cases that were promptly treated.
“Our goal is to create shared value, helping people live healthier, longer, and better lives through meaningful, purpose-led programs,” shared Melissa Henson, Chief Marketing Officer, AIA Philippines.
