The display of the latest cars, the gleam of polished paint, and the excited chatter of car enthusiasts – these are the hallmarks of the Philippine International Motor Show (PIMS).
Since its inception in 2006, PIMS has evolved into a major event on the Philippine automotive calendar, showcasing the industry’s latest innovations and providing a glimpse into the future of mobility.
The Philippine International Motor Show was conceived during an executive board meeting. The PR Committee of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), through its secretary-general then, Homer Maranan, made a proposal for an industry motor show. The year was 2005, and the Philippine automotive industry was surging.
CAMPI President then, Elizabeth Lee approved the development of the concept for an industry-led motor show.
The CAMPI PR Committee, led by Nissan Motor Philippines, Inc’s Senior Manager for Marketing and Sales, Raymond B. Tribdino, with Isuzu Philippines Corp.’s PR Head Timmy Naval de Leon and PR Lead Nora Liquido and Mitsubishi Motors Corp.’s (MMC) Senior Marketing and PR Manager Arlan Reyes.
After almost a year of development, the proposals went through five revisions before the final deck was approved in March 2006. The PR team presented several names including “The Manila Auto Show” and “The Philippine Motor Show.” The name “Philippine International Motor Show” was selected to incorporate the coming in of more car makers to the country.
The first Philippine International Motor Show was organized and run by Sophie de los Santos through her events management group TransSport Show International. Sophie was selected because of the decades long expertise in running automotive shows and the first PIMS opened its doors on August 9, 2007 at the World Trade Center, it ran until August 12, 2007.
All CAMPI members participated including Columbian Autocar Corporation, Honda Cars Philippines Inc., General Motors Philippines Inc., Isuzu Philippines Corp., Mitsubishi Motors Philippines Corp., Nissan Motor Philippines Inc., PGA Cars Inc., Scandinavian Motors Corp., Suzuki Philippines Inc., Toyota Motor Philippines Inc., and Universal Motors Corp.
Over the next few years, PIMS steadily gained momentum, attracting an increasing number of exhibitors and attendees. The 2014 edition marked a significant milestone, drawing a record-breaking 90,000 visitors.
From the beginning, PIMS has served as a launchpad for groundbreaking technologies. These included clean diesel technologies, the very first hybrid car in the form of the Toyota Prius, performance vehicles stand out as key moments that signaled the industry’s commitment to sustainable motoring.
The 2018 show was particularly noteworthy for its focus on electric vehicles, with several manufacturers unveiling prototypes that hinted at a future of zero-emission mobility.
The 2024 edition of PIMS is poised to be the biggest yet, boasting a record-breaking 17 participating automotive brands. Adopting the theme “Dare, Drive, The Future Redefined,” this year’s show emphasizes the industry’s commitment to innovation and its bold vision for the future of transportation.
Beyond product launches, PIMS has consistently showcased cutting-edge automotive technologies. From hybrid and electric powertrains to advanced driver-assistance systems, the show has provided a glimpse into the future of driving.
PIMS has also fostered a spirit of collaboration within the automotive industry, bringing together manufacturers, suppliers, and consumers. The show’s growing attendance over the years reflects the increasing public interest in the automotive world and its impact on society.
As the Philippine automotive industry continues to evolve, PIMS is expected to remain a driving force in shaping its future. With its focus on innovation, sustainability, and collaboration, PIMS is well-positioned to steer the industry towards a future where mobility is safer, cleaner, and more efficient.
