It’s only been six months since Viva launched Vivamax, but already it has gotten 600,000 subscribers and leads streaming service sites bigger and more established than it is.
It was January 29, 2021 when Viva launched its streaming service — to fulfill the dream of head honcho Vic del Rosario, to bring entertainment directly to all Filipinos anytime, anywhere.
To date there are 600,000 Vivamax subscribers and within this short period of time is now the Number 1 entertainment app on Google Play, outdoing other local and international streaming brands.
Vivamax has found its audience in Filipinos here and abroad who crave for programs and films that are uniquely Pinoy, said Ronan K. de Guzman, chief operating officer (COO) of Vivamax.
Starting with over 500 titles, with a mix of Filipino content, Tagalized Hollywood and Asian content (including the biggest offering of Korean blockbuster films), Vivamax continues with its commitment to add at least 15 new content every week — a combination of originals, premieres, exclusives and all-time favorites.
For Vincent G. del Rosario, president and chief operating officer of Viva Comm., Inc., the loneliness of Filipinos abroad, and the readily available Vivamax’ service were factors in its popularity with OFWs.
And priced at P149 per month, with TV casting on Smart TV via Chromecast or Apple AirPlay, the cost of unlimited viewing entertainment has never become this affordable to everyone.
Since its launch, Vivamax has featured originally-produced series, movies, documentaries, concerts starring some of the biggest stars in the industry, including Sarah Geronimo (“Tala”), Sharon Cuneta (“Revirginized”), Vice Ganda (“Gandemic”), Kim Molina and Jerald Napoles (“Ang Babaeng Walang Pakiramdam” (ABWP), “Ikaw at Ako at ang Ending,” “Pakboys”), Xian Lim (“Parang Kayo Pero Hindi”), Kylie Verzosa (“PKPH,” “The Housemaid”), Marco Gumabao (“Revirginized”), Lovi Poe (“The Other Wife”), and Eddie Garcia (“Manoy”).
In various stages of production are films and series that will star Anne Curtis, Sarah Geronimo, Aga Muhlach, Bela Padilla, Cristine Reyes, Empoy, Alessandra, Julia Barretto, Toni Gonzaga, Alex Gonzaga, Matteo Guidicelli, John Arcilla, JC Santos, Xian Lim, Andew E, Diego Loyzaga, Barbie Imperial, Carlo Aquino, JM de Guzman, Sue Ramirez, McCoy de Leon and Elise Joson, and more.
The pandemic has not stopped Viva from actively producing content. It is still the busiest studio in the country working with some of the most bankable directors, creative stalwarts and prolific showrunners in the industry such as — Erik Matti, Jason Paul Laxamana, Paul Soriano, Irene Villamor, Mikhail and Jon Red, Yam Laranas, Pedring Lopez, Darryl Yap, RC delos Reyes, Lawrence Fajardo, Joel Lamangan, Roman Perez, GB Sampedro, Al Tantay, Prime Cruz, Dan Villegas and Antoinette Jadaone, Ricky Lee, Paul Basinillo, Paolo Valenciano and many others.
It is also working with top studios for production and licensing, such as Star Cinema, Regal, IdeaFirst, Project 8, Reality, Black Cap Pictures, BlackOps Asia, TBA, Cignal Entertainment, Brillante Mendoza’s Centerstage Productions, The Probe Team, to deliver diversified shows that will appeal to various audience tastes.
Vivamax is truly a global brand as it is available in Japan, Singapore, Hong Kong, Malaysia, the Middle East and Europe with plans to roll out in Australia, New Zealand and North America in the next few months.
Access to the platform is made easier as Vivamax has also partnered with SM Retail (600 outlets), Globe Telecom and Grab Philippines. This is on top of other available payment gateways GooglePlay, Apple Appstore, Huawei Appstore, Vivamax.net, Gcash, Visa/Mastercard., One Globe, Paymaya, Lazada, Shopee, Load Manna, cable operators and others.
