GUESS reestablishes itself as the denim destination this season. Inviting customers to step up their sartorial game, the international lifestyle brand will feature latest denim trends in its new fall collection, which tells the story of the global lifestyle brand’s denim heritage and roots.
To begin with, the women’s collection offers a mixture of versatile silhouettes in the form of one-piece jumpsuits, figure-flattering high-waisted skinny jeans, jackets, flirtatious micro-miniskirts and shorts, and the classic button-down tops.
To add a dash of sex appeal, the fall collection also features comfortable yet chic hooded jackets, moto jackets, and sophisticated maxi skirts. The collection’s mixture of trendy and timeless designs makes for knockout ensembles in every party this festive season.
For the GUESS guy, the fall collection delivers classic cool denim in the form of jackets, jeans, and button-down shirts in light to dark washes that are easy to dress up or dress down for any holiday soirees.
Outerwear reigns supreme with the abundance of easy-going graphic tees and crisp dress shirts.
Nicole Alcaide, GUESS Philippines merchandising manager for men, said in an interview that the global lifestyle brand is having a gradual transition from its usual items to catering street wears.
Started with the GUESS Originals, Alcaide said that customers would see over-sized tees which are paired with fashion from the ‘80s and ‘90s vibes.
“We are also still banking on our iconic logo,” she said, adding that as for the jackets, the application is different and it is important for the company to include that logo.
From sexy wear, she noted that the new fashion trend nowadays is athleisure and it is not showing any signs of slowing down anytime soon.
“GUESS is able to recognize its market which is influential. It also helped that our designers are into the hype of what’s new and on-trend,” she said.
For the men collection, Alcaide said that it has the GUESS Originals but, focusing on the fall collection, “we have the warm colors and customers will see a lot of red color because of the season.”
Besides the logo, it also has florals and graffiti prints, which have been forecasted to be the next big thing particularly among Gen Z.
With GUESS’ gradual fashion transition, she said that it is not that easy to get the certain market it eyes to capture, however, the brand knows every client and her wants.
Noting the potential of athleisure in the local fashion industry, “what’s good about us is that our clothes are not too thick.”
Alcaide said the brand is able to utilize its market that loves the basics and ‘80s or ‘90s fashion, as well as re-introduce a certain kind of design for the future.
GUESS did three releases for its fall collection, but it keeps the customers interested by releasing a bit of everything per month. “Come the end of the season, customers would see the holistic theme of fall,” she said.
Showcasing fresh GUESS items, Ish Buendia, GUESS Philippines merchandising manager for women, said the brand gives the market something new to look forward to with its collections.
“GUESS doesn’t just design clothes as it also understands its market,” Buendia said, adding that after this, the brand will also be launching another collection next month in collaboration with the music company 88rising.
The 88rising will help design a capsule specific for GUESS, Alcaide said, adding that with its frequent launches, GUESS hopes to tell its customers that it is classic and is here to stay.
