In a heartwarming ceremony, PlayTime, the Philippines’ fastest-growing online gaming platform, proudly announces its partnership with Gawad Kalinga Community Development Foundation, Inc. (GK). This collaboration aims to create safe and engaging spaces for children by establishing PlayTime Playgrounds within GK communities across the nation.
Who is Gawad Kalinga?
Gawad Kalinga is a renowned non-profit organization dedicated to eradicating poverty and uplifting communities throughout the Philippines. Founded in 2003, GK focuses on building empowered communities through sustainable livelihood programs, education, and housing initiatives. Its mission goes beyond alleviating poverty; it fosters a sense of community and belonging among Filipinos, transforming countless lives with hope and resilience.
The Importance of Play for Filipino Children
Play is not merely a leisure activity; it is a fundamental component of childhood development. According to the American Academy of Pediatrics, play fosters critical skills such as creativity, problem-solving, and social interaction.
In the Philippines where children face unique social and economic challenges, play really matters. Play leads to:
• Cognitive Development – Play enhances critical thinking and problem-solving skills. It exercises children’s brains, preparing them for academic success and real-world challenges.
• Social Skills – Through collaborative games, children learn empathy, negotiation, and cooperation—skills vital for building strong relationships. Engaging in group activities fosters respect for others’ feelings.
• Emotional Resilience – Active play provides a safe space for children to express emotions and manage stress. Research shows that play reduces anxiety and promotes positive emotional health, especially important for Filipino children facing socio-economic pressures.
• Physical Health – Play encourages physical activity, combating childhood obesity—a growing concern in urban areas of the Philippines—and enhancing motor skills and overall fitness.
• Cultural Identity –Traditional games reflect local customs and values, fostering a sense of identity among children while strengthening community bonds.
A New Era of Play
Through this partnership, PlayTime will sponsor a series of PlayTime Playgrounds equipped with Obstacle Course Racing (OCR) setups designed to promote active play and community engagement. The first playgrounds will be established in Cavite City, Quezon City, and Cebu City, with plans for nationwide expansion starting in 2025. These playgrounds represent a commitment to inclusivity, joy, and community unity.
“Partnering with Gawad Kalinga allows us to give back to the Filipino community by building spaces that inspire joy, connection, and physical health,” said Jay Sabale, Senior PR Manager of PlayTime. “We hope these playgrounds will help preserve the history and culture of physical play while teaching children values such as teamwork and endurance.”
As this initiative unfolds, it promises not only to enrich the lives of children but also to strengthen the fabric of communities across the Philippines. By investing in play, PlayTime and Gawad Kalinga are nurturing future leaders who will carry forward the values of resilience and collaboration—one joyful moment at a time.
