Sustainability expo bridges big brands with Pinoy Innovators

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The first-ever international sustainability Expo in the Philippines entitled “PMG Market 2.0: An Innovation and Sustainability EXPO” was held last August 3 and 4 at the SMX Center in SM Aura, Taguig City.

The expo was organized by the PMG Group, a regional Integrated Marketing Communications agency with presence in 15 countries across Asia Pacific.

The expo showcased a myriad of sustainable, and some even cost-effective options available as alternatives for marketing materials and even premium items that were previously usually made from single-use plastics or other non-recyclable chemical substances. They were displayed in stalls that simulated real-world settings such as sari-sari stores, supermarkets, department stores, eateries, cafés, and even pharmacies.

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The aim of the expo was to encourage PMG’s global clients as well as their vendor partners to absolutely insist on sustainable options whenever they are available. PMG Market 2.0 provided a venue for PMG clients to interact with Filipino vendor partners of some of the most innovative sustainable products on the market.

Representatives from Nestle and Loreal, came to talk about their own efforts in sustainability, but also to see if there were any interesting innovations, they could make use of in the near future. Many of PMG Group’s other global and local clients also attended to get an idea of the possibilities for their own brands.

In keeping with the expo’s sustainability message, no fliers and brochures handed out. The event’s over 500-page catalog was uploaded to a PMG’s Qtech platform. It contained all kinds of creative and surprisingly durable display stands in all shapes and sizes made from corrugated paper, plastic, and even such unconventional materials as agricultural waste. There were also all kinds of novelty items such as edible spoons and forks, pens made of recycled coffee grinds, stylish and functional chairs made of recyclable corrugated paper, and even elephant poop paper products.

Because the event product catalog was uploaded to Qtech platform, event guests could scan QR codes that were on all products on display at the expo, to get specific and detailed information on the products they would scan. Gulati added that the Qtech platform was also used by PMG for other things such as real-time order tracking and inventory management and customized marketing solutions.

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