Filipino plant-based brand Sekaya supported the reforestation efforts of the Cordillera Conservation Trust, through the sale of its limited-edition Prescribing Nature Gift Packs offered in the last quarter of 2020.
Because of the overwhelming number of tree seedlings Sekaya was able to secure, the Cordillera Conservation Trust will now be able to plant Benguet Pine, Dipterocarp and Mangrove in Talinguroy, Longlong in La Trinidad targeted in July, and in Uhaj, a small rice farming village in Ifugao, scheduled in August.
The project is a major part of the brand’s nature conservation advocacy given the natural ingredients it sources and its emphasis on sustainability in the way that it develops products.
Sekaya committed to match the number of gift packs sold that will result in the planting of Benguet Pine, Dipterocarp, and Mangrove seedlings in the Cordillera region. As one of North Luzon’s major watersheds, the Cordillera hosts nine major rivers that provide water for irrigation and energy for the entire area and beyond.
Each gift pack contained a curated selection of the brand’s natural, science-backed products aligned with the brand’s Prescribing Nature campaign that support one’s health goals and daily wellness. Even more meaningful, the gift boxes featured the Philippine endemic trees to be planted, as illustrated by botanical artist and conservation advocate Cynthia Bauzon-Arre.
