HOKA Philippines marked an electrifying new chapter for the running community with the official re-launch of the HOKA Run Club PH (HRC) and the exclusive trial of its newest Clifton 10 last April 26 at Ayala Triangle Gardens in Makati City.
About 140 runners have been participating in the relaunch which brought together runners of all levels including celebrity Rica Peralejo and influencer Ashley Rivera for a celebration of movement and the future of running, while also getting the chance to test-run the newly released Clifton 10, a shoe built for distance, speed, and comfort.
“This is more than a shoe trial—it’s the beginning of a new era for Filipino runners,” said coach Dan Hilaria, HOKA Run Club captain as he shared his vision for a more connected, empowered running community through regular group sessions and training programs.
The event spotlighted HOKA’s latest technological leap: the Clifton 10, designed with sleek aesthetics, responsive cushioning, and performance-driven features that cater to runners pushing for their personal best.
All of this builds up to the HOKA Midnight Run set for Sept. 7, promising a unique race experience under the stars.
For more information about the Clifton 10 and upcoming events, visit www.hoka.com.
