THE National Basketball Association (NBA) will take a stake in Sportradar Group AG SRAD.O in exchange for exclusive rights to NBA data, the sports betting data company said on Wednesday (Thursday in Manila).
Sportradar’s shares rose as much as 13.3% to $24.54 in early trading, on course for their best session since the Switzerland-based company went public in September.
Michael Jordan-backed Sportradar provides software, data and content through subscription and revenue share arrangements to betting operators, sports leagues and media firms. Its customers include DraftKings, Twitter TWTR.N and ESPN.
The partnership with NBA, Women’s National Basketball Association (WNBA) and NBA G League begins with the 2023-24 NBA season, making Sportradar the exclusive provider of NBA data globally, including distribution rights for player tracking data.
So far this year, Sportradar has signed data rights deals with the Union of European Football Associations, International Cricket Council, and the National Hockey League.
