FIBA Basketball World Cup (FIBAWC) global partner Smart Communications, Inc. (Smart) continues the countdown to the world’s biggest basketball event as it unveils the official FIBAWC 2023 video on the iconic 3D billboard at the Bonifacio High Street Crosswalk (between Central Square and One Bonifacio in Bonifacio Global City).
The larger-than-life 400-square meter 3D Billboard features JIP, the official mascot of the 2023 FIBA Basketball World Cup, whose name stands for the three host nations in this year’s FIBAWC showcase: Japan, Indonesia, and the Philippines.
The launch drew quite a crowd of excited fans at the venue, giving off familiar vibes with the way people gather at 3D billboards seen at Times Square in New York City and the famous Shibuya Crossing in Tokyo.
Ranked #40 in the world, the Philippines has gained an outright berth in the 2023 FIBA Basketball World Cup Games by being one of the host nations. This is the sixth time that the Philippines is playing on the world stage, and its second time as host nation following its hosting in 1978 where it finished in the top eight.
For basketball fans who frequent the Pioneer area along EDSA, watch out for Smart’s special FIBAWC billboard installation soon for an exciting new virtual basketball experience.
To enjoy this interactive billboard with AR (augmented reality) integration, simply scan the billboard using a smartphone camera. After this, you will be redirected to an AR Instagram filter that allows you to see larger-than-life digital players dunk on an actual rim installed on the billboard.
With Smart, Filipino basketball fans can live more today with non-stop FIBA basketball action by catching all the games, including those played in the previous windows, via Smart Livestream App, which exclusively hosts live and on-demand sports, concerts, and other epic events.
