GMA shows its strength beyond the traditional media as it dominates Facebook and TikTok — two of the country’s favorite social media platforms.
On Facebook, GMA is the top Philippine media organization with 22,126,213 likes as of June 2022.
According to Sprout Social, for the first half of 2022, GMA’s Facebook page similarly leads in terms of Public Engagements by 72 percent against its closest media competitor. Some of the network’s content with high engagements include Kapuso ArtisTambayan, Kapuso Watchfest, Kapuso Exclusives, Program Online Exclusives from GMA programs, Kapuso Stream, and Kapuso Covers.
GMA Network likewise rules on TikTok with 1.1 million followers. Some of its top posts are Kapuso Showbiz News and the #GMAPaNoticeChallenge.
The extensive influence of the Kapuso Network on both Facebook and TikTok suggests that a large number of audiences choose to be entertained on social media by GMA.
