Johnson’s Baby provides the best solution for protecting growing babies’ skin through its newly upgraded Milk+Rice Bath and Lotion. The reformulation calls for 100% more milk proteins and real rice extracts that protect, so when used together, both Bath and Lotion create a gentle layer of protection on baby’s skin against skin microdamage— which is characterized by dryness causing redness and irritation. The company launched the reformulation of the Milk+Rice Bath and Lotion through its campaign, #PoweredUpProtection, which centers around the kulit-likot phase of toddlers and growing babies. The campaign features celebrity mombassador Anne Curtis and her daughter Dahlia, who both appeared in their first TV Commercial with Johnson’s Baby.
The campaign launched with its virtual event called the Johnson’s Milk+Rice Powerville that unveiled and celebrated the reformulated range with our partner Mombassador communities, media partners, as well as the public — it was the brand’s first ever activation of its kind. Crismer Tiria, senior marketing manager at Johnson & Johnson Philippines Inc., remarked, “Our team was excited to open the gates to Johnson’s Milk+Rice Powerville. We wanted the brand to adapt to how events are done these days to still reach our audiences who are mostly staying at home.”
Anne was able to share her excitement for the campaign and the launch event itself, “I couldn’t be happier when I learned that I would be taking part in my Johnson’s family’s first virtual event of its kind. I hope that all my fellow moms were able to know more about how they can best take care of their little ones and of course, had fun.”
