ROX Motor, an emerging force in the new-energy automotive scene, has made its grand entrance into the Philippines with the introduction of the ROX 01 luxury SUV last September 17, 2024.

Backed by a significant investment from Chinese tech giant Tencent and driven by a vision of blending off-road prowess with opulent comfort, Rox Motor aims to capture the hearts of adventurous and discerning Filipino drivers.

Following successful partnerships in the Middle East, Central Asia, Europe, and Africa, Rox Motor entered the Philippines with confidence, partnering with Transcorp Inc. The company officially launched Rox Motor Philippines on showcasing the ROX 01 as the flagship model of its lineup.

Transcorp Inc., is the exclusive partner for Rox Motor in the Philippines and is “dedicated to bringing in top-tier automotive brands that exceed expectations.” With the launch of the ROX 01, Transcorp has reaffirmed its commitment to delivering vehicles that blend performance, luxury, and style, promising a new era of automotive excellence for Filipino drivers.

The ROX 01 is positioned to redefine the concept of travel, promising an elevated driving experience that bridges the gap between city life and outdoor exploration. Its dual high-efficiency motors deliver impressive power and acceleration, while the extended-range electric vehicle (EREV) technology ensures journeys can span long distances without range anxiety. With five specialized driving modes and advanced active safety features, the ROX 01 is equally capable on rugged terrain and city streets.

Two distinct variants of the ROX 01 were unveiled at the launch, each catering to specific lifestyles. The ROX 01 Sport, with its aggressive all-terrain tires, roof rack, and underchassis bash guard, is geared towards those who crave off-road adventures. A unique stowable tailgate kitchen adds another layer of practicality for outdoor enthusiasts.

Meanwhile, the ROX 01 Luxury prioritizes comfort and sophistication. The six-seater configuration boasts industry-first dual-side zero-gravity aviation seats with massage functions, creating a first-class travel experience. Customizable ambient lighting and a multi-screen entertainment system enhance the luxurious ambiance.

Built with 87 percent high-strength steel and 32 percent hot-formed steel, the ROX 01 prioritizes safety. Its robust construction has earned top ratings in safety tests. Active safety features like the AEB collision warning system and advanced battery protection provide additional peace of mind.

The innovative “One Living Room, One Bedroom, One Kitchen” concept further elevates its appeal for adventurers. Features like the one-button camping mode, sunrise alarm, and camping sentinel mode ensure comfort and convenience on extended journeys.

The ROX 01’s arrival marks a significant step in the Philippines’ growing EV market, offering a compelling blend of luxury, technology, and sustainability. As the country continues its journey toward a greener future, the ROX 01 stands poised to be a symbol of innovation and adventure on the roads ahead.