Kenny Rogers Roasters targets to open 20 stores in 2024 to end the year with 150 stores in total, according to Lorent Adrias, company marketing director.
Adrias said Kenny Rogers is set for a robust growth in 2024 after registering a 22-percent increase in systemwide sales in 2023 from 2022.
“Our focus (in 2024) is to build more stores, further increase our market share by improving market penetration not only in Metro Manila but also in provincial key cities,” Adrias said.
He said the Kenny Rogers Roasters will also introduce more healthy food in their menu.
He added the roasted chicken restaurant chain will continue to be driven by innovation that marked 2023 with a series of trendsetting product launches and marketing campaigns.
These included the launch of the Truffle Collection and a campaign with Grab which won the Green Boomerang award from the IMMAP Boomerang Awards for Retail Media Network.
Kenny Rogers Roasters also gained various citations from 2023 Golden Grab Awards, Foodpanda and other award-giving bodies.
