Coconut products manufacturer Axelum Resources Corp. is beefing up its off-the-shelf products to perk up growth and unlock massive potential of its consumer segment particularly for the health-conscious market.
Axelum said it is actively working on a pipeline of innovative product concepts in various stages of research and testing, with planned launches scheduled in the coming months.
Axelum’s products are marketed and sold under homegrown labels, Fiesta and Fiesta Tropicale.
Axelum said it aims to expand global reach by penetrating unserved and underserved geographies through distributorships, third-party brokers or brick-and-mortar presence.
Axelum said it is investing in multiple digital touchpoints to enhance customer lead generation and promote mainstream awareness.
In December, Axelum said it is realigning P350 million of its P4 billion initial public offering
proceeds originally intended for the expansion of domestic and international distribution networks.
The company said it now plans to use the amount to develop new products and increase marketing expense (P200 million) and additional capital expenditures (P150 million).
Axelum’s full line of coconut products are used by international food & beverage companies, confectioneries, bakeries, private label supermarkets and grocery store chains, food service industries, coconut coffee creamer manufacturers, cosmetics and diet prepared food market, with some of its clients include Vita Coco, The Hershey Co., ConAgra Foods, Kellogg’s, Quaker, Nestle, Russell Stover, Unilever, Kroger, Mondelez International, Ferrero, Kraft Foods, General Mills, Campbell’s, Mars, Cadbury Schweppes, and Calbee.
Axelum’s products are widely distributed in major markets around the world such as the United States, Canada, Australia, New Zealand, Eastern Europe, Europe, Middle East, Japan, and some countries in Asia.
