Wednesday, September 17, 2025

What Tatak Public Affairs mean

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For more than three decades, GMA Public Affairs has been at the forefront of producing stories that not only touch Filipinos’ lives but also effect change.

Vicky Morales, Susan Enriquez, Doc Ferds Recio and Doc Nielsen Donato, Emil Sumangil, and Kim Atienza proudly wear the Tatak Public Affairs badge. Their work, and to an extent their lives, revolve around the tenets of courage (Tapang), wisdom (Talon), and truth (Totoo).

Award-winning broadcast journalist Vicky Morales believes that for a show or a story to have that Tatak Public Affairs brand, there should be fairness, heart, truth, and social relevance.

“Dapat kumpleto ‘yung apat na elemento,” she says.

She has witnessed how GMA upholds these elements. “I’m very proud to be part of Public Affairs dahil alam ko ang work ethic dito, I know the hard work that goes with it. I’ve experienced that since day one.”

Her long-running show, “Wish Ko Lang,” which celebrated its 20th year recently, continues to spread positivity to its featured case studies as well as the audience.

“The greater value of ‘Wish Ko Lang’ is touching the audience and planting a seed in them, making them feel that they want to do good,” she shares.

Radiating with good vibes as well is “Good News Kasama si Vicky Morales,” a show that has been featuring travel destinations, food spots, and must-try activities to re-energize one’s self.

“People want to be able to feel that there is goodness in the world. People want positive content. People long for good news. [They want to] push change-makers to the right directions,” she adds.

For Susan Enriquez, Tatar Public Affairs means it resonates with the public.

“Kapag sinabi mong Tatak Public Affairs, ito ay tumitimo sa kamalayan ng mga manonood.May iniiwan laging bakas,” shares the veteran journalist.

Stories of ordinary people become extraordinary when these inspire many. Susan believes it is essential to tell their stories truthfully because this way, the audience gets connected not only to the narrative but to the people to whom the story originated.

And to connect with people is what Susan is good at. Her ability to relate to the audience is one of the reasons why her shows “I Juander” and “Pera Paraan” have been going strong.

Susan says she is privileged to be able to share these stories. [‘Yung] Handa kang makinig sa kuwento ng bawat taong makakausap mo at handa mong ilahad ang totoong kuwento ng mga taong nagbigay sa’yo ng pagkakataon na ilahad sayo ang kuwento nila — pribilehiyo mo yun.  Kung siya ay nagbigay sayo ng tiwala isa itong pribilehiyo na nagpapataba ng puso mo bilang Public Affairs [host].”

For “Wildlife Warriors” Doc Ferds Recio and Doc Nielsen Donato, Tatak Public Affairs means facing the challenges and the consequences that come their way in producing stories, especially about the environment and wildlife.

“Ang Tatak Public Affairs, hindi basta-basta umuurong sa mga hamon ng storya. Matapang na tinatalakay ang mga isyu, in our case issue ng environment, wildlife,” says Doc Ferds, who together with Doc Nielsen, hosts the environment and wildlife show Born to be Wild.

Now on its 15th year, “Born to be Wild” has changed the public’s view on the environment and wildlife – an achievement Doc Ferds and Doc Nielsen are most proud of.

“Pag lumabas ka sa kalsada, nakikita nila ‘Born to be Wild,’  alam nila na you are protecting the nature — dun pa lang ‘yun na ang biggest achievement na nagawa ng show at tayo as hosts,” shares Doc Nielsen.

“We were given a platform to instigate change, to educate people about wildlife, by showcasing the current status of our environment. And mabago ‘yung paniniwala na meron tayo,” says Doc Ferds. “Halimbawa, kapag nakakita ng bayawak, kakainin, sawa, papatayin, lahat ng ahas makamandag. Mga first few years namin sa ‘Born to be Wild,’ ‘pag nakakakita kami ng ahas, patay na. Ngayon buhay na. ‘Saan mo natutunan yan? Napanood po namin sa ‘Born to be Wild’.”

Emil Sumangil has been in the industry for more than two decades but he is still driven by his passion to give public service to Filipinos. As one of the anchors of the news magazine show “Dapat Alam Mo!,” Emil not only delivers the news of the day but also extends Serbisyong Totoo to viewers in need of help.

For him, what makes GMA Public Affairs a cut above the rest is its genuine concern for the public in every program and project it produces.

“Mas komprehensibo, mas malalim, mas malawak, mas nahahawakan nito ang buhay ng bawat Pilipino — ito ang ibig sabihin ng Tatak Public Affairs,” says Emil. “Mas may malasakit sa bawat Pilipino.  Sasamahan pa ng impormasyon kaya ang taong bayan ang nakikinabang sa lahat ng ating gawin.”

Emil, who puts God at the center of his life, believes that being a journalist is a vocation. “Ang pagiging mamahayag ay isang calling. Ibang klaseng tungkulin meron tayo rito. Ang tunay na public servant ay maituturing kong isang reporter, [ang] pagiging mata at tenga sa lahat ng nangyayari sa ating bansa. Ginamit tayo ng Diyos para makapaghatid ng tulong.”

Like Emil, Kim Atienza considers his job as a vocation.

“Lahat ng tao binigyan ng iba’t ibang bokasyon. I’ve been on TV for 19 years. My vocation on TV is to give information in the easiest way that the kid and adults can understand,” he shares the co-host of Dapat Alam Mo!

As a host, triathlete, and wellness and biodiversity advocate, Kuya Kim continues to challenge himself personally and professionally. Fondly regarded by many as a trivia man for his penchant for sharing stories behind the existence of things and phenomena, Kuya Kim inspires viewers to never stop learning. And for him, Tatak Public Affairs has perfected that art.

“Ito ay ang paghahayag ng impormasyon na tama sa isang paraan na nakakaaliw at malinaw na naaabot ng lahat ng strata ng lipunan. Kapag tatak Public Affairs, abot lahat. Pasok sa panlasa ng marami — mahirap, mayaman, bata, matanda — ‘yan ang Public Affairs,” he shares.

Every story, he adds, is backed by research. “Napakalalim ng research at sinisigurado na tama ang binibigay na imporasyon pero binibigay [ito] sa isang paraan na engaging to watch, hindi siya limiting. Dito kakaiba, pero ang values na tinuturo ay angkop sa henerasyon ngayon,” he adds.

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