THE passage of Republic Act No. 11900 or the Vaporized Nicotine and Non-Nicotine Products Regulation Act last year opened the door to future science-based innovative products that are better alternatives to cigarettes, according to the top executive of PMFTC Inc.
PMFTC President Denis Gorkun said during the Kapihan sa Manila Bay that the “young” Vape Law is a “win” for public health and affirms the Philippine government’s support for the concept of tobacco harm reduction as a tool to reduce cigarette consumption.”
PMFTC is the business combination between Philip Morris International and the Lucio Tan Group. The company launched IQOS, the world’s number one heated tobacco, three years ago in the Philippines and has so far switched 75,000 Filipino smokers away from cigarettes.
Gorkun said that in today’s environment with scientifically proven better alternatives, “doing nothing is just prolonging the life of cigarettes and shortening the lives of people who consume those cigarettes.”
Gorkun revealed that PMFTC would launch “very soon” in the Philippines the next level in tobacco innovation called IQOS ILUMA–a device that is more consumer-friendly that uses induction technology to heat instead of burning tobacco.
He also said the company would soon launch ZYN–an oral nicotine delivery product that is completely smoke-free. ZYN is the best-selling nicotine pouch in the United States today and is manufactured by recent-PMI acquisition Swedish Match.
Gorkun said PMI is working to deliver a smoke free future with the goal of completely eliminating cigarette consumption. “We will continue to work towards our smoke-free future vision with products that are found by numerous international health authorities to be far better compared to continuing to smoke cigarettes.
“The negative health effects of cigarettes are long established. It is well known that, in the interest of one’s health, never smoking is the best choice. If someone is already smoking, the next best choice is to quit completely,” Gorkun said.
“But the fact is that around one billion people around the world still smoke, despite being fully aware of the negative health consequences. At the same time as smokers are encouraged to quit, those adults who don’t quit deserve pragmatic and sensible solutions that can help them make a better choice than continuing to smoke cigarettes.” he said.
Gorkun said the passage of the Vape law is a big win for public health and the government can make the law work with the setting of product standards and getting the information to smokers of how much these products are better than smoking cigarettes.
Former member of the House of Representatives and one of the authors of the Vape Law, Energy Undersecretary Sharon Garin, said the measure received “so much admiration from other countries,” when she spoke at a Global Forum on Nicotine in Warsaw, Poland recently.
“We have passed a law that’s quite progressive,” she said. “This law is a little more forward looking because it included the powers to regulate those who are selling online.”
Garin said while having no regulation doesn’t mean that a product is prohibited, “it’s (a) free-for-all, and (if) you don’t regulate, then anybody can buy,” even minors.
