It’s been two years since our lives were upended because of COVID-19 and now some semblance of normalcy can be gleaned.
For ABS-CBN, it kicked off the 30th anniversary of its talent management arm with its “Kapamilya Strong” contract signing. Gary Valenciano and Regine Velasquez remained loyal Kapamilya music icons as Star Magic signed up to new contracts top talents as Zanjoe Marudo, Erich Gonzales, Jake Cuenca, Jolina Magdangal, Loisa Andalio, Ronnie Alonte, Sam Milby, Shaina Magdayao, and Gerald Anderson.
Star Magic will also bring its stars all over the world once again through global events in collaboration with TFC. It will also bring back the star-studded sports events, and the iconic Star Magic Ball red carpet event together with ABS-CBN’s Creative Programs, Inc. (CPI), said Star Magic and ABS-CBN entertainment production head Laurenti Dyogi.
“We’d like to thank the men and women who really started Star Magic, to FMG, to Mr. M., to Ms. Mariole. Maraming salamat for laying the foundation and for building Star Magic. This time we are venturing into a new era of Star Magic in the 30 more years to come. Marami po kaming hinanda to celebrate the 30th anniversary of Star Magic,” he also said.
ABS-CBN chief operating officer of broadcast Cory Vidanes dedicated the celebration of Star Magic’s 30 years to the founders, mentors, partners, advertisers, co-managers, and fans.
“We are very, very proud to have been able to develop very talented artists who have the passion for global excellence, but who remain grounded and committed to serving with us, and who are driven to give the audience the most meaningful stories and engaging experiences through the years. Maraming salamat to our Star Magic artists,” she said.
Regine, who is a mainstay of “ASAP” and joins Jolina Magdangal and Melai Cantiveros as co-host in “Magandang Buhay,” said she knows she still has a lot of songs to birit, and she’s happy to be doing this on the Kapamilya Channel.
“I’m very happy and very excited and very proud. That’s how I feel. I mean after the things that the network has been through, all of us, after all we’ve been through, parang I just feel (happy) to be called a Kapamilya,” said the country’s songbird.
Gary also shared his thoughts about being a Kapamilya. “’Pag sinabing Kapamilya, we are there for each other…Kahit na may mga ibang pagsubok na dumadapo sa isang pamilya, the fact is you are still a family. It’s a dynamic ng isang pamilya. Minsan may good times, minsan may hard times but in the end nakikita mo ‘yung value ng isa’t isa, value sa isa’t isa and you treasure that and then you carry it on.”
Their fellow ABS-CBN stars also expressed gratitude as they continue to entrust their careers to Star Magic, the country’s biggest and brightest talent agency that is determined to champion Filipino talent all over the world.
Fresh from the success of “La Vida Lena,” versatile actress Erich will star in the biggest dramatic project of her career that will be revealed soon. Sought after leading man Gerald will soon star in “A Family Affair” TV series and film “To Russia with Love.” In-demand dramatic actor Jake from “Viral Scandal” is part of the all-star ensemble of the upcoming international series “Cattleya Killer.”
Sweethearts Loisa and Ronnie will star in upcoming teleserye “Love in 40 Days,” while blockbuster movie actress and legendary momshie Jolina and multi-awarded actress Shaina will continue to bring joy to viewers in “Magandang Buhay” and “FPJ’s Ang Probinsyano,” respectively.
Leading man Sam, who will also be part of “A Family Affair” and the handsome heartbreaker of hit “The Broken Marriage Vow” Zanjoe, also remain Kapamilya.
Also at the grand contract signing, which was hosted by Robi Domingo and streamed live on various Star Magic and ABS-CBN digital platforms, were ABS-CBN chairman Mark Lopez, ABS-CBN Group CFO Rick Tan, and ABS-CBN president and CEO Carlo Katigbak.
Star Magic Studio will also partner with Star Cinema, Mavx Productions, and Regal Entertainment for films showcasing the talent of its stable of stars and offer more music from its formidable singers via Star Magic Records. Fans can also expect their idols in more projects with top Philippine lifestyle brands like Metro and Mega and in more original content on YouTube, Kumu, and other digital platforms.
Star Magic artists Kyle Echarri, CJ Navato, Jelay Pilones, Lara Maigue, and “The Voice” Jed Madela also performed the agency’s latest theme song “Tatak Star Magic,” composed by another member of the Star Magic family, the “King of Philippine Acoustic Pop” Nyoy Volante.
