Paul Salas, the versatile 25-year-old singer, dancer, and actor, was announced as the latest ambassador for the homegrown beauty brand, BeautyWise last Monday at the Luxent Hotel in Quezon City.
BeautyWise, known for its premium distinctive products catering not only to females but also to males, selected Salas based on his passion, talent, and his inspiring zest for life. Abdania Tapulgo Galo, the 18-year-old CEO, regarded as the youngest in the country, expressed the brand’s admiration for Salas, stating, “While we were searching for someone to be our endorser, we kept on returning to Paul Salas because he truly embodies BeautyWise.”
The choice of Salas aligns with BeautyWise’s commitment to inclusivity and diverse representation. Galo emphasized that Salas, with his multifaceted talents, perfectly mirrors the brand’s essence.
Paul Salas, recently acclaimed for his standout performance in the Mukbang episode of the blockbuster hit “Shake Rattle & Roll Extreme,” adds another feather to his cap with this collaboration. In the episode, he portrayed a mysterious vlogger who enticed unsuspecting Tiktokers and YouTubers, showcasing a perfect blend of eerie charisma.
As the face of BeautyWise, Salas is expected to bring his unique charm and style to the forefront, embodying the brand’s values and appeal.
“Sana mas matagal pa tayong magsasama-sama, mas matagal pa nating maipakita ang ganda ng BeautyWise hindi lang sa panlabas, kundi sa panloob,” said the PPL and Sparkle star.
