AFTER being known for 60 years as the College of Mass Communication of the University of the Philippines Diliman, the institute will now be known as the UP College of Media and Communication.
The name change was approved by the Board of Regents (BOR), the policy and decision-making body of the state-run university, yesterday during its first meeting for the year.
The name Mass Communication was carried by the college since its founding in 1965.
The move came after the faculty and staff of the college passed a resolution in August last year explaining the term “mass” has limited the traditional focus on legacy media platforms and a homogenous mass audience.
With the name change, the university said it would create new degree and non-degree programs and pursue “a research, creative work, and public service agenda on media and information literacy.”
However, it remains unclear if the name change will take effect immediately.
It was not the first time that a UP institute or college received a name change.
In 2013, the BOR renamed the College of Business Administration to the Cesar Virata School of Business.
Virata served as finance chief from 1970 to 1986 under the administration of Ferdinand Marcos Sr.