The Philippine Charity Sweepstakes Office (PCSO) has intensified relief efforts to provide quick assistance to the victims of the 6.9-magnitude earthquake that struck Cebu and nearby provinces Tuesday night.
Acting on orders of President Ferdinand Marcos, Jr., PCSO General Manager Mel Robles has directed their branch offices and authorized agent corporations (AACs) to rapidly deliver essential help and aid to affected communities.

AACs Piona Trading and Supply Corp., and King Dragon Gaming and Amusement Corporation were among the first to respond, delivering donations such as food and other essential items to the Cebu Provincial Government on Wednesday.
Additional AAC donations were already en route to Cebu, with more in the pipeline from other partners.
Charitimba food packs are part of the initial relief efforts.

Evaluation supply kits, including mosquito nets, plastic mats, blankets, slippers, flashlights, pillows, towels, and other necessities, have been airlifted via C-130 aircraft Wednesday afternoon to support survivors.
GM Mel Robles stated: “Our thoughts are with our kababayans in Cebu and the surrounding areas. PCSO is closely monitoring the situation and will extend further assistance to ensure the safety and well-being of those affected”.

He continued: “We are working tirelessly to bring comfort during these challenging times.”
He added the spirit of bayanihan is alive in their efforts.
He also encouraged everyone to remain resilient and united, knowing that help is on the way.
PCSO remains committed to a holistic response that goes beyond medical assistance, encompassing comprehensive relief efforts to support disaster-stricken communities.
According to the latest reports from the Office of Civil Defense, the earthquake has resulted in 63 fatalities and over 150 injuries.
GM Robles vowed the PCSO will continue to coordinate with relevant authorities to support ongoing relief and rehabilitation efforts.