SHOPEE yesterday launched the 2025 Tatak Pinoy MSME Training Roadshow to Boost MSME Growth Through E-Commerce Nationwide, starting in Mandaluyong City.
The roadshow kicked off with almost 200 local MSMEs in Mandaluyong City, Shopee’s Philippine home base and a longtime champion for local entrepreneurship.
“We’re proud Mandaluyong is the launch city for Shopee’s Tatak Pinoy MSME Roadshow,” Mayor Carmelita “Menchie” Abalos said. “Our goal has always been to make it easier for entrepreneurs to start and grow their businesses, especially through accessible and practical digital tools. Partnering with Shopee allows us to bring critical training right to our communities and ensure more local sellers can thrive online.”
“Shopee’s Tatak Pinoy brings training and support where sellers are most comfortable: in their own communities. It’s about making sure entrepreneurs have the knowledge and confidence to build resilient, digital-first businesses,” Charissa Abalos, a city councilor, said.
Now in its fifth year, Shopee’s Tatak Pinoy initiative has grown from a campaign celebrating Filipino sellers and products into a comprehensive program focused on long-term MSME development.
Through Tatak Pinoy International, Shopee has supported nearly 200,000 local sellers and enabled the sale of over 22 million Filipino-made products overseas.
“Since day one, we’ve been committed to helping Filipino MSMEs succeed through technology. Over the past decade, we’ve seen how digitalization can create real, lasting impact not just for businesses, but for entire communities,” Jack Ng, Head of Commercial Shopee Philippines, said.
“We’re building on that momentum by working hand-in-hand with LGUs to bring training and support to more communities, so even more MSMEs can grow and thrive online,” Ng added.
This year also marks Shopee’s first decade in the Philippines—a decade that includes nearly 100,000 hours invested in training and upskilling MSMEs nationwide.
