Celebrities Kim Atienza and Kiray Celis were “hacked” by talented stand-up comedians and improv artists in a recent social experiment with mobile company Globe.
The “hacking” is part of the “Number Mo, Identity Mo” campaign of Globe to emphasizes the need for consumers to comply with the SIM Registration Act to protect themselves from the dangers that lurk online.
The imaginative take on promoting online safety started with strange teaser posts on all of Kiray and Kuya Kim’s active social media accounts, culminating in a TikTok LIVE session, where the impersonators peddled entertainingly obvious scams to viewers, effectively spotlighting potential dangers lurking online.
Kiray’s impostor took her followers on a journey of transformation, promising a high-end, luxe, and more beautiful version of the beloved comedienne, ending in a live selling event and a dramatic “face reveal.” Simultaneously, Kuya Kim’s impersonator alluded to recent developments about a television show, promising juicy behind-the-scenes secrets, lifestyle tips, and a surprise guest, all to spark interest and intrigue.
But the real intent behind these entertaining acts was revealed two days after the livestream, as Kuya Kim and Kiray uploaded a video saying their accounts were “hacked.” This unexpected twist underscored their important message: online identity theft is real, and everyone should take measures to protect themselves, including registering their SIMs.
“Online safety is a pressing issue in today’s digital age. Through this unique initiative, we hope to drive home the point that our SIMs are a crucial part of our digital identity and must be protected. We also want to remind our prepaid customers that they need to register their SIMs by the July 25 deadline. We urge all Globe customers to register their SIMs now,” said Yoly Crisanto, chief sustainability and corporate communications officer of Globe Group.
The SIM registration deadline is tomorrow, July 25.
