Our hair is our crowning glory. A good head of hair is enough to boost our confidence and sometimes, we express ourselves through our hair. Curly or straight, thick or thin, or whatever color our hair may be, we know how significant it is to care for our lovely locks.
Hairfix recently introduced its latest Hairfix Professional Line, accompanied by a special meet and greet featuring Hairfix’s brand ambassador Kim Chiu. The event took place on September 28 at Watsons, SM North Edsa – The Grand, and was skillfully hosted by Tracy Manlangit. In addition to Kim, the event was attended by mom influencer Kris Lumagui, dermatologist Dr. Bea Chan, and TikTok influencer Dior Veneracion.
Hairfix Professional Line has three variants. Formulated with Keratin Booster Complex and Curl Booster Complex, the new 4-in-1 PRO Line is the hair care solution professionally done to wrap tresses with the optimum care for every kind of hair. The Collagen + Peptide and Castor Oil with Keratin (Volumizing and Detoxifying) is all about promoting thicker, longer, and stronger hair. Collagen supplements have been shown to increase the body’s hair-building proteins and are very effective in the treatment of dry, brittle hair. The Protein + Vitamin C and Castor Oil with Keratin (Straightening and Restoring) gently repair structural damage and even smoothen the roughened cuticle layer of damaged ends. Both encompass a shampoo, conditioner, treatment, and a leave-on hair spray.
Lastly, with the Curl Booster Complex, Power Curls (Defining Curls) is enriched with hibiscus, shea butter, and amino acid. It defines your natural curls and add shine, bounciness, and moisture after every use. The curl-loving line comes with a defining lotion best used with the Power Curls shampoo and conditioner.
Mom influencer Kris Lumagui shared her experience using the Collagen + Peptide set. She said that having not-so-thick hair has become challenging especially when styling her hair, but the ingredients of the collagen set helped her hair to appear thicker and healthier. The set also helped add volume and bounce, making her hair less dull.
Dermatologist Dr. Bea Chan explained that incorporating collagen, protein, vitamin C, peptide, and castor oil to a hair care routine makes hair thicker, straighter and also nourishes, hydrates, repairs, and protects the scalp. Using the treatment twice a month is recommended, she added.
Following the launch event, Kim Chiu and the Hairfix team proceeded to a press conference at Dylan Cafe. Kim even took on the P1,000 Watsons Challenge, opting for her favorite products, such as the Hairfix Ash Brown Permanent Hair Color Cream, and enthusiastically stocking up on the newest Professional Power Curls Leave-On Hair Lotion and the Collagen + Peptide Shampoo, Conditioner, and Leave-On Spray. The event became even more exciting with the announcement of raffle winners.
The Hairfix Professional Line offers competitive pricing: shampoo and conditioner are available at P199 (for Collagen and Protein sets) and P179 (for Power Curl set). Treatments are priced at P249 (Buy 1 Take 1), leave-on hair sprays are available at P129, and the defining lotion retails at P109.
